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| Preface | |
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| Acknowledgments | |
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| The Content and Effects of Campaigns | |
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| Do Campaigns Matter? | |
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| The Morning After: Do Politicians Keep Their Promises? | |
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| Who's to Blame? Is the Perception Gap in the Campaigns, Media Coverage, or Both? | |
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| What Is Happening Now? The Quality of Campaign Discourse | |
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| What Should We Really Expect? How They Talk to Us | |
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| Do the Quotes of Scholars Add Anything Different to the News? | |
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| Are Voters Smarter Than Pundits, the Press, and Scholars About Attack in Politics? | |
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| Was Voter Turnout in 1996 the Lowest Since 1924? | |
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| The Gender Gap in Political Knowledge: Are Women Less Knowledgeable Than Men About Politics? | |
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| Candidate Advertising | |
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| Does Political Advertising Affect Turnout? If So, How, When, and for Whom? | |
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| Are Attack Ads Necessarily Negative? | |
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| Does Attack Advertising Affect Turnout? | |
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| Does Attack Advertising Create a Backlash? Mobilize the Other Side? Depress or Increase Support by Those of the Same Party? | |
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| Who Attacked More in Ads in 1996, Clinton or Dole? | |
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| Do Adwatches Backfire? | |
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| Issue-Advocacy Advertising | |
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| Do Issue Ads Work? If So, When? | |
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| The Influence of News | |
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| The Test Ban Treaty and the 2000 Campaign | |
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| Does Local Television News Inform As Well As Local Newspapers? | |
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| Do Newspaper Endorsements Matter? Do Politicians Speak for Themselves in Newspapers and on Television? | |
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| Why Winning a Presidential General-Election Debate Has Little to Do with Performance | |
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| Is There Anything New to Learn in Debates? Do Voters Learn from Them? | |
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| Has the Average Length of a Candidate's Statement in News Dropped Since 1968? | |
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| Does Local Television News Shape Our Views of Those of Other Races? A Case Study in Perception and Accuracy in News Media and Their Audience | |
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| Is the Press Biased? Was the New York Times Biased Against Dole in 1996? Is Press Coverage Conservative or Liberal? | |
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| Who Sets the Print Media Agenda? A Case Study Focusing on the New York Times | |
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| Does the Winning Candidate's Agenda Match the Electorate's More Closely Than the Losing Candidate's? | |
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| How Does Reporting of Poll Results Affect Campaign Coverage? | |
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| Conclusion | |
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| Appendix I | |
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| Appendix II | |
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| Appendix III | |
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| Appendix IV | |
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| Notes | |
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| Selected References | |
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| Index | |