Rational Animal How Evolution Made Us Smarter Than We Think

ISBN-10: 0465032427
ISBN-13: 9780465032426
Edition: 2013
List price: $30.00 Buy it from $2.92
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Description: Why are Amazonian hunter-gatherers better at logic than Harvard students? Why did the Zambian president reject food donations during a famine? And why do billionaires work so hard—only to give their hard-earned money away? In this animated tour of  More...

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Book details

List price: $30.00
Copyright year: 2013
Publisher: Basic Books
Publication date: 9/10/2013
Binding: Hardcover
Pages: 288
Size: 6.13" wide x 9.25" long x 1.00" tall
Weight: 1.320
Language: English

Why are Amazonian hunter-gatherers better at logic than Harvard students? Why did the Zambian president reject food donations during a famine? And why do billionaires work so hard—only to give their hard-earned money away? In this animated tour of the latest in behavioral science, psychologist Douglas T. Kenrick and marketing professor Vladas Griskevicius argue that while our decision making may seem superficially irrational, our misjudgments are the result of a psychological mismatch between ancestral drives for survival and our modern lifestyles. Ultimately, The Rational Animal offers an uplifting message—that while our brains may still house caveman impulses, we have evolved to be smarter than we think.

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