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Product Leadership Pathways to Profitable Innovation

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ISBN-10: 046501433X

ISBN-13: 9780465014330

Edition: 2nd 2005

Authors: Robert G. Cooper

List price: $37.00
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Book details

List price: $37.00
Edition: 2nd
Copyright year: 2005
Publisher: Basic Books
Publication date: 1/3/2005
Binding: Hardcover
Pages: 304
Size: 6.57" wide x 9.53" long x 0.98" tall
Weight: 1.342

Winning is everything
What distinguishes the best performers
A product innovation strategy for your business : what markets, products, and technologies?
Product innovation strategy to portfolio management - resource commitment and deployment
Portfolio management for new products - picking winners and investing in the right projects
Building best practices into your idea-to-launch framework
A world-class stage-gate idea-to-launch framework for your business
The people in the product innovation war - the right climate and environment, effective NPD teams, and the role of senior management
Taking action - executive summary
Effectively run gate meetings - a good procedure