One: A Consumer Revolution for Business

Name: One: A Consumer Revolution for Business
Availability: OutOfStock
ISBN: 9780462099415

ISBN-10: 0462099415

ISBN-13: 9780462099415

Edition: 2008

Authors: Stefan Engesth

List price: $14.95

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Description:

The power of the consumer is stronger than ever. Yet, the gap between what a company promises and what consumers experience has never been wider. If companies are to survive and grow in this age of the consumer, drastic action is needed. This provocative book offers a platform for such action. Stefan Engeseth argues that companies must change impersonal environments into ones designed to interact with customers. Companies must let customers into the process of creating new products and services, and even into marketing and selling. Why not invite customers to the next board or management meeting? Already, companies such as eBay, Amazon, and Procter & Gamble are making millions by working…

Book details

List price: $14.95
Copyright year: 2008
Publisher: Marshall Cavendish Books Ltd
Binding: Paperback
Pages: 240
Language: English