Science of Fear How the Culture of Fear Manipulates Your Brain

ISBN-10: 0452295467
ISBN-13: 9780452295469
Edition: N/A
Authors: Daniel Gardner
List price: $17.00 Buy it from $3.73
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Description: A timely and entertaining psychological look at why we’re afraid and what to do about it From terror attacks to bursting real estate bubbles, from crystal meth epidemics to online sexual predators and poisonous toys from China, our list of fears  More...

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Book details

List price: $17.00
Publisher: Penguin Publishing Group
Publication date: 6/24/2009
Binding: Paperback
Pages: 368
Size: 5.50" wide x 8.50" long x 1.00" tall
Weight: 0.858
Language: English

A timely and entertaining psychological look at why we’re afraid and what to do about it From terror attacks to bursting real estate bubbles, from crystal meth epidemics to online sexual predators and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried? The Science of Fearis an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Daniel Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our “gut” reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better, and our lives braver.

Daniel Gardner is professor of history at Smith College. He is the author of Learning to Be a Sageand Chu Hsi and the Ta-hsueh: Neo-Confucian Reflection on the Confucian Canon.

Prologue: 1, 595
Prehistoric Refugee
Of Two Minds
The Death of Homo economicus
The Emotional Brain
A Story About Numbers
The Herd Senses Danger
Fear Inc.
All the Fear That's Fit to Print
Crime and Perception
The Chemistry of Fear
Terrified of Terrorism
There's Never Been a Better Time to Be Alive
Afterword
Notes
Bibliography
Acknowledgments
Index

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