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| Foreword | |
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| Introduction | |
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| Abbreviations and Terminology | |
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| General Bluffing Thoughts | |
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| Twelve Bluffing Proverbs | |
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| Bluffing Is Never Impossible | |
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| Different Types of "Good" Games | |
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| Control Yourself | |
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| The Risk/Reward Ratio | |
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| Other RRR Factors Must Be Considered | |
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| Uncovering Patterns | |
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| Calling Patterns (CPs) | |
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| Betting Patterns (BPs) | |
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| Other Patterns (Looking to Your Left) | |
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| Drawing Hands | |
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| Basic Bluffs | |
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| Hold 'em's Most Basic Bluff | |
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| Playing Past the Flop | |
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| Stud's Most Basic Bluff | |
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| Playing Past Third Street | |
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| Raising After You Post | |
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| The Field Checks Twice | |
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| The Field Checks Once | |
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| I Could Have Anything, I'm in the Big Blind | |
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| The Field Checks Once, You're in the Blinds | |
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| Richie Bluffs from the SB | |
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| We All Started Somewhere | |
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| No Quitting Allowed | |
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| The "How Can I Win This Hand?" Game | |
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| Attacking Weakness (Drawing Hands) | |
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| There's No Worse Feeling | |
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| Semi-bluffing | |
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| Roy Doesn't Draw the Line with His Draw | |
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| Alex's Busted Straight Draw | |
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| Should You Show Your Bluffs? | |
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| Betting After Your Opponent Checks the Turn | |
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| Steve Takes the Initiative | |
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| Leon Puts Jimmy on a Draw | |
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| Attacking Weakness (Other Hands) | |
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| Dropping the All-in Bomb | |
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| Randall Smells Weakness | |
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| Paul Bluffs a SAP | |
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| Todd's Bluff at the UPC | |
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| From Gutshot to Glory | |
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| The Weakness of the Cold-Caller | |
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| Three Cases of Reraising the Cold-Caller | |
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| Harrington Shocks the TV Audience | |
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| Hughes Loses a Coin Flip | |
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| Benvenisti Bluffs the Wrong Guy | |
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| Representing Strength | |
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| Bare Ace Play (#1) | |
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| Club Fear | |
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| Brandon's Community Card Bluff | |
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| Bruno Shifts Gears | |
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| A Helpful Ace on the Turn | |
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| Jeez, What a River! (#1) | |
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| Jeez, What a River! (#2) | |
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| The Implied Threat | |
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| A Simple Example of the Implied Threat | |
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| The Hidden Short Stack | |
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| Know Your Opponents' Chip Count | |
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| Martin Represents an Ace | |
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| When an Ace Flops After a Pre-flop Reraise | |
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| Bare Ace Play (#2) | |
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| Online Bluffs | |
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| Call & Push (Early Stages) | |
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| Call & Push (Late Stages) | |
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| Jerome Bluffs a Multichip Bettor | |
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| Auto-Betting When Bluffing | |
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| Bluffing Against Auto-Bettors | |
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| Bluffing Against Auto-Folders | |
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| Unusual Bluffs | |
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| Colin Gives a Tip in Advance | |
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| Tipping with the Nuts | |
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| Look at This Beauty! | |
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| Verbal Tells | |
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| Help from an Opponent's Friend | |
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| Bail-Out Bluffs | |
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| Jeff T Spots a Tell | |
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| The Bare King Play | |
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| Jack Straus and the Seven-Deuce | |
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| Jason V vs. the Set of Aces | |
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| WSOP Bluffs and Interviews | |
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| 2004 WSOP-Gavin Griffin vs. Gabriel Thaler | |
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| 1978 WSOP-Bobby Baldwin vs. Crandall Addington | |
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| 1997 WSOP-Stu Ungar vs. Ron Stanley | |
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| 2003 WSOP-Chris Moneymaker vs. Chuc Hoang | |
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| 2003 WSOP-Chris Moneymaker vs. Sammy Farha | |