Key Readings in Media Today Mass Communication in Contexts

ISBN-10: 0415992052
ISBN-13: 9780415992053
Edition: 2009
Authors: Joseph G. Turow
List price: $45.00 Buy it from $35.59
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Description: @text:By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment. This collection is  More...

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Book details

List price: $45.00
Copyright year: 2009
Publisher: Routledge
Publication date: 11/18/2008
Binding: Paperback
Pages: 496
Size: 7.00" wide x 10.00" long x 1.00" tall
Weight: 2.134
Language: English

@text:By combining classic studies of mass communication with contemporary research on media, technology, and culture, Key Readings in Media Today will help students to make sense of the rapidly changing media environment. This collection is designed to supplement the 3rd edition of Media Today: An Introduction to Mass Communication, but it can also be used independently.Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion picture, television, new media, advertising, and public relations. The volume places an emphasis on convergence, looking at the ways boundaries between these media industries are blurring in surprising new ways. Section introductions and headnotes for each article offer valuable critical and historical context, while review questions after each reading test students' understanding of key concepts. Additional resources on a companion website are designed to spark classroom discussion and connect the readings to the latest contemporary media issues and controversies.

Acknowledgments
Introduction
Understanding the Nature of Mass Media
Mass Communication, Popular Taste and Organized Social Action
The Definition of Media Literacy
Common Media for an Uncommon Nation
Political Problem, Political Solutions
Not Toasters: The Special Nature of Media Products
Four Puzzles From Cyberspace
The Print Media
Making News: Time and Typifications
Convergence: News Production in a Digital Age
Time Ahead: Digital Challenges Facing Print Magazines
Sex, Lies, and Advertising
Is There a Text in This Advertising Campaign?: Literature, Marketing, and Harry Potter
Newspapers Rocken Espanol
The Electronic Media
What is News?
Queens for a Day: Queer Eye for the Straight Guy and the Neoliberal Project
Deconstructing the Diversity Principle
Radio and Modernity: Time, Place and "Communicative Capacity"
Fallout: A Follow up to "The Internet Debacle"
Promoting the Industry
Blockbuster Meets Superhero Comic, or Art House Meets Graphic Novel? The Contradictory Relationship Between Film and Comic Art
The Digital Media
The Long Tail
Peer Production and Sharing
Your Brain on Video Games: Could They Actually be Good for You?
Sports Online: The Newest Player In Mediasport
Quentin Tarantino's Star Wars? Digital Cinema, Media Convergence, and Participatory Culture
Download This: Youtube Phenom Has a Big Secret
Advertising and Public Relations
The Work of Adcult
"Chaos Scenario": A Look at the Marketing Industry's Coming Disaster
Rethinking Television in the Digital Age
Philanthropy as Public Relations: A Critical Perspective on Cause Marketing
Media, War, and Propaganda: Strategies of Information Management During the 2003 Iraq War
The Public and its Problems: Some Notes for the New Millennium
Index

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