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Advertising and Public Relations Law

ISBN-10: 0415965489
ISBN-13: 9780415965484
Edition: 2nd 2011 (Revised)
List price: $94.95 Buy it from $83.61
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Book details

List price: $94.95
Edition: 2nd
Copyright year: 2011
Publisher: Routledge
Publication date: 9/23/2010
Binding: Paperback
Pages: 480
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 1.738
Language: English

He is senior pastor of St. Luke's in Houston, Texas. He is the author of Yes, Lord, I Have Sinned, But I Have Several Excellent Excuses and Attitude Is Your Paintbrush.JAMES W. MOORE is a thirty-five-year veteran of software engineering and a fifteen-year veteran of software engineering standardization. With degrees from the University of North Carolina and Syracuse, he has worked in both the commercial and defense sectors for IBM and, now, The MITRE Corporation. Currently he serves as the Vice President for Electronic Products and Services of the IEEE Computer Society and as the liaison between ISO/IEC JTC 1/SC 7 and the IEEE Software and Systems Engineering Standards Committee, the world's two largest providers of software and systems engineering standards. He is an Executive Editor of the IEEE Computer Society's Guide to the Software Engineering Body of Knowledge and a member of the Editorial Board of the recent revision of the Encyclopedia of Software Engineering.

Jeffrey A. Kottler, Ph. D. , is Professor and Chair of the Counseling Program at California State University, Fullerton. He is author of over 45 books in the field, including Doing Good, Making Changes Last and the New York Times bestseller, The Last Victim . Jon Carlson, Psy.D., Ed.D. is Professor of Psychology and Counseling at Governers State University and a psychologist with the Lake Geneva Wellness Clinic in Wisconsin. He is the founding editor of The Family Journal and has written more than 20 books.Roy L. Moore is professor of journalism and dean of the College of Mass Communication at Middle Tennessee State University. He holds a Ph.D. in mass communication from the University of Wisconsin and a juris doctorate from the Georgia State University College of Law.Erik L. Collins is the associate director for graduate studies and research in the School of Journalism and Mass Communications at the University of South Carolina. He teaches courses in media law, mass communication research methods and integrated communications management. Dr. Collins holds a Ph.D. from the Newhouse School of Public Communications, Syracuse University, and a juris doctorate from the Ohio State University School of Law.Carmen Maye is a South Carolina-based lawyer and an instructor in the School of Journalism and Mass Communications at the University of South Carolina, where she teaches courses in media law and advertising. Her undergraduate degree is from the University of North Carolina at Chapel Hill. Her master�s and juris doctorate degrees are from the University of South Carolina.

Roy L. Moore is professor of journalism and dean of the College of Mass Communication at Middle Tennessee State University. He holds a Ph.D. in mass communication from the University of Wisconsin and a juris doctorate from the Georgia State University College of Law.Erik L. Collins is the associate director for graduate studies and research in the School of Journalism and Mass Communications at the University of South Carolina. He teaches courses in media law, mass communication research methods and integrated communications management. Dr. Collins holds a Ph.D. from the Newhouse School of Public Communications, Syracuse University, and a juris doctorate from the Ohio State University School of Law.Carmen Maye is a South Carolina-based lawyer and an instructor in the School of Journalism and Mass Communications at the University of South Carolina, where she teaches courses in media law and advertising. Her undergraduate degree is from the University of North Carolina at Chapel Hill. Her master�s and juris doctorate degrees are from the University of South Carolina.

The First Amendment
The Development of Commercial Speech Doctrine
Public Interest Information as Commercial Speech
Defamation, Product Disparagement
False Light, Private Facts and Intrusion Invasion of Privacy and Other Related Torts
Misappropriation and Right of Publicity Invasion Of Privacy
Copyright
Patents and Trademarks
Other Ways to Protect "Ideas"
The Federal Trade Commission, the Food and Drug Administration and the Securities and Exchange Commission
Other Federal and State Regulation of Commercial Speech
Access to Information, Free Press/ Fair Trial, Journalist Privilege, and Other Issues Related to News Gathering/Dissemination
Public Relations Society of America (PRSA) Code Of Ethics
The American Association of Advertising Agencies (AAAA) Standards of Practice
The Outdoor Advertising Association of America (OAAA) Code of Industry Principles
Better Business Bureau Code of Advertising
Children's Advertising Review Unit of the National Advertising Division of the Council Of Better Business Bureaus
Direct Marketing Association's Guidelines for Ethical Business Practice
Society of Professional Journalists
Radio Television Digital News Association

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