Essentials of Marketing Research

ISBN-10: 0415899281

ISBN-13: 9780415899284

Edition: 3rd 2013 (Revised)

List price: $88.95 Buy it from $17.74 Rent it from $40.43
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Researchguides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing researchQualitative and exploratory researchStatistical analysisMarketing research ethicsWith learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Used Starting from $55.14
New Starting from $96.60
Rent Starting from $40.43
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $88.95
Edition: 3rd
Copyright year: 2013
Publisher: Routledge
Publication date: 10/18/2012
Binding: Paperback
Pages: 366
Size: 7.00" wide x 10.00" long x 1.00" tall
Weight: 1.452
Language: English

About the Authors
Acknowledgments
The Marketing Research Process and Decision Making
Introduction to Marketing Research
Ethics in Marketing Research
Secondary Data and Research Designs
Secondary Data
Research Designs: Exploratory and Qualitative Research
Research Design: Descriptive and Causal Research
Measurement, Data Collection, and Sampling
Measurement
Primary Data Collection
Designing the Data-gathering Instrument
Sampling Methods and Sample Size
Fielding the Data-gathering Instrument
Data Analysis and Reporting
Analyzing and Interpreting Data for Decisions
Advanced Data Analysis
The Research Report
Cases
Lone Pine Kennel Club
Silver Jewelry Stores
Select Hotels of North America
River Pines School: A
River Pines School: B
Gary Branch, CPA
Juan Carlos' Mexican Restaurant
Usedcars.com
Welcome Home Church
The Learning Source
Madison Country County Club
Plasco, Inc.
St John's School
The Webmasters
House of Topiary
Professional Home Inspection
Europska Databanka
Northside Chiropractic Services
Internet Versus Mail Surveys
Louisiana Purchase Gardens and Zoo
Mac's Sausage Company
The Online Marketplace
Victorian Rose Gift and Flower Shop
MCS Publishing Company
Notes
Index
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×