Introduction to the Music Industry An Entrepreneurial Approach

ISBN-10: 041589638X
ISBN-13: 9780415896382
Edition: 2013
List price: $40.99
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Description: Music Entrepreneurship: A Practical Guide to Creating New Venturesis a textbook that will help university students master the language and lessons of entrepreneurship and apply them to the task of creating tomorrow’s music industry. It is an  More...

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Book details

List price: $40.99
Copyright year: 2013
Publisher: Taylor & Francis Group
Publication date: 8/24/2012
Binding: Paperback
Pages: 270
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 1.100
Language: English

Music Entrepreneurship: A Practical Guide to Creating New Venturesis a textbook that will help university students master the language and lessons of entrepreneurship and apply them to the task of creating tomorrow’s music industry. It is an introduction to the music industry from a contemporary, entrepreneurial point of view. Because the music industry is in deep flux, and is reinventing itself as quickly as technological advances permit, this text is intended to help students and teachers make sense of an industry that has no fixed shape anymore. Today‘s students need to think differently and look at the music industry through the lens of entrepreneurship so they can anticipate and embrace change. Guiding students from the theoretical to the practical aspects of business pedagogy, each chapter contains projects, exercises and profiles of prominent music entrepreneurs that will enhance students’ creativity, stimulate innovate thinking, and develop problem solving skills.

Thinking Like An Entrepreneur
Fundamentals of Entrepreneurial Thinking
Creative Problem Solving
Brand You
Contacts and Contracts
U.S. Copyright
International Copyright and Trade Agreements
The Role of the Music Publisher
Songwriters and Music Publishers
Performing Rights Societies
Performing and Recording
Concerts and Touring
Recorded Music
Digital Music Services
You as Entrepreneur
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