Becoming a Public Relations Writer A Writing Workbook for Emerging and Established Media

Name: Becoming a Public Relations Writer A Writing Workbook for Emerging and Established Media
Availability: OutOfStock
ISBN: 9780415888028

ISBN-10: 0415888026

ISBN-13: 9780415888028

Edition: 4th 2012 (Revised)

Authors: Ronald D. Smith

List price: $74.95

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Book details

List price: $74.95
Edition: 4th
Copyright year: 2012
Publisher: Routledge
Publication date: 11/23/2011
Binding: Paperback
Pages: 432
Size: 7.25" wide x 9.00" long x 1.00" tall
Weight: 1.628
Language: English

W. Richard Whitaker is Professor Emeritus of Broadcasting at Buffalo State College.Janet E. Ramsey is Professor of Journalism and Associate Vice President of Academic Affairs at Buffalo State College.Ronald D. Smith is Professor of Public Communication and Chair of the Communication Department at Buffalo State College.




Principles of Effective Writing


Writing ï¿½Ç And What It Means to You


Effective Writing


Persuasive and Ethical Communication


The Writing Process


Wrap-Up for Part One



Public Relations Writing for Journalistic Media


News and Public Relations


Fact Sheet and Advisory


News Writing Style


Print News Release


Broadcast News Release


Multimedia and Social Media Release


Organizational Feature


Advocacy and Opinion


Wrap-Up for Part Two



Public Relations Writing for Organizational Media


Newsletter and Corporate Report


Website, Blog, and Wiki


Flier and Brochure


Direct Mail and Online Appeal


Public Relations Advertising


Speechwriting


Wrap-Up for Part Three



Common Sense Stylebook for Public Relations Writers



Copy Editing


Bibliography


Glossary