Becoming a Public Relations Writer A Writing Workbook for Emerging and Established Media

ISBN-10: 0415888026

ISBN-13: 9780415888028

Edition: 4th 2012 (Revised)

Authors: Ronald D. Smith

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Book details

List price: $74.95
Edition: 4th
Copyright year: 2012
Publisher: Routledge
Publication date: 11/23/2011
Binding: Paperback
Pages: 432
Size: 7.25" wide x 9.00" long x 1.00" tall
Weight: 1.870
Language: English

W. Richard Whitaker is Professor Emeritus of Broadcasting at Buffalo State College.Janet E. Ramsey is Professor of Journalism and Associate Vice President of Academic Affairs at Buffalo State College.Ronald D. Smith is Professor of Public Communication and Chair of the Communication Department at Buffalo State College.

Principles of Effective Writing
Writing �Ǡ And What It Means to You
Effective Writing
Persuasive and Ethical Communication
The Writing Process
Wrap-Up for Part One
Public Relations Writing for Journalistic Media
News and Public Relations
Fact Sheet and Advisory
News Writing Style
Print News Release
Broadcast News Release
Multimedia and Social Media Release
Organizational Feature
Advocacy and Opinion
Wrap-Up for Part Two
Public Relations Writing for Organizational Media
Newsletter and Corporate Report
Website, Blog, and Wiki
Flier and Brochure
Direct Mail and Online Appeal
Public Relations Advertising
Speechwriting
Wrap-Up for Part Three
Common Sense Stylebook for Public Relations Writers
Copy Editing
Bibliography
Glossary
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