Strategy in Information and Influence Campaigns How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want

ISBN-10: 0415887291
ISBN-13: 9780415887298
Edition: 2011
Authors: Jarol B. Manheim
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Description: Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use,  More...

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Book details

Copyright year: 2011
Publisher: Routledge
Publication date: 12/8/2010
Binding: Paperback
Pages: 358
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.990
Language: English

Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that.Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim's forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.

Craig Leonard Briansis Associate Professor of Political Science at Virginia Polytechnic Institute and State University. nbsp; Lars Willnatis Professor of Journalism at Indiana University. nbsp; Jarol B. Manheimis Professor of Media and Public Affairs and of Political Science at the George Washington University. nbsp; Richard C. Richis Professor of Political Science at Virginia Polytechnic Institute and State University.

List of Figures, Tables and Boxes
Preface
Acknowledgements
Points of Origin
Information and Influence Campaigns
Strategy and Tactics in Campaign Communication I: Winning the Argument
Strategy and Tactics in Campaign Communication II: Shaping the Decision
Networks and Netwaves: Organizing for Influence
Riding the Waves: Strategy and Tactics in Network Activation
Feeling the Pressure: The Dimensionality of Targets
Guarding the Castle: Deterring, Deflecting, Minimizing or Defeating Information and Influence Campaigns
Information, and Influence
Need to Know: Strategic Intelligence and Research in the Campaign
The IIC Knowledge Base: A Selective Bibliographic Inventory
Notes
A Bibliography for IIC Strategy (Including Sources Cited)
Author Index
Subject Index

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