Media Today An Introduction to Mass Communication

ISBN-10: 0415876087

ISBN-13: 9780415876087

Edition: 4th 2011 (Revised)

Authors: Joseph Turow

List price: $55.99
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Book details

List price: $55.99
Edition: 4th
Copyright year: 2011
Publisher: Taylor & Francis Group
Publication date: 5/4/2011
Binding: Paperback
Pages: 656
Size: 8.50" wide x 10.50" long x 1.00" tall
Weight: 1.012
Language: English

Joseph Turow, called by the New York Times "probably the reigning academic expert on media fragmentation," is Robert Lewis Shayon Professor and Associate Dean for Graduate Studies at the Annenberg School for Communication, University of Pennsylvania. He is the the author of Breaking Up America: Advertisers and the New Media World, among other books, and the editor of The Wired Homestead (MIT Press, 2003).

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