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International Business Strategy and the Multinational Company

ISBN-10: 0415800579
ISBN-13: 9780415800570
Edition: 2010
List price: $110.00 Buy it from $21.23
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Book details

List price: $110.00
Copyright year: 2010
Publisher: Routledge
Publication date: 7/10/2009
Binding: Hardcover
Pages: 500
Size: 8.75" wide x 11.25" long x 1.25" tall
Weight: 3.960
Language: English

John Cullen graduated with a Ph.D. in English literature from the University of Texas. His translations from German & Italian include Christa Wolf's "Medea", Adolf Holl's "The Left Hand of God", & Susanna Tamaro's "Follow Your Heart". He lives in upstate New York.

Table of Contents
International Business: Strategy and The Multinational Enterprise
Introduction
Competing in the Global Marketplace
The Nature of International Business Globalization: A Dynamic Context for International Business
Countries in the Global Marketplace: The Arrived, the Coming, and the Struggling Globalization
Drivers Lowering the Walls of National Boarders: Making Trade and Cross-Border Investment
Easier Locate Anywhere: ItG++s No Longer Only For Manufacturing but Services As Well
The Rise of Low Cost Countries: An Increasingly Important Driver of Globalization
Information Technology and The Internet: A Prerequisite for Globally Dispersed Companies
The Rise of Global Products and Global Customers
The Rise of Global Standards Plan of the Book International Business: A Strategic Approach
Discussion
Questions
International Business Skill Builder: Interview an International Manager Key Concepts
References
Strategy and the Multinational
Company Strategic Choices for Multinational
Companies Competitive Advantage and the Value Chain
Global Integration: Where Can We Do Things Best or Cheapest?
The Transnational Strategy International Strategy
The Local Responsiveness Strategy: How Far to Go?
Multidomestic and Regional Strategies
A Brief Summary and Caveat Resolving the GlobalG++Local
Dilemma: Choosing a Multinational Strategy Global Markets Do your customers from different countries have similar needs?
Are there global customers?
Can you transfer marketing activities to other countries?
Globalization Cost Drivers Are there global economies of scale?
Are there global sources of low-cost raw materials or components?
Are there cheaper sources of highly skilled labor?
Are product-development costs high?
Governments Do many countries have favorable trade policies for the industry?
Do many countries have regulations that restrict operations in the industry?
The Competition What strategies do your competitors use?
What is the volume of imports and exports in the industry?
A Caution How to Make the Transnational or International Choice
Company-Situation Analysis and the Multinational Strategy Choice
Summary and Conclusions
Discussion
Questions
International Business Skill Builder: Chapter Internet Activity Key Concepts
References
Case: Forthcoming
The Global Context of Multinational Competitive Strategy
Global and Regional Economic Integration: An Evolving Competitive
Landscape Dropping Barriers to World Trade: GATT and the WTO Regional
Trade Agreements Are RTAs Friend or Foe to World Trade? Types of Regional
Trade Agreements Motivations for Regional
Trade Agreements Are Regional
Trade Agreements Good for Business?
Regional Trade Agreements: A Look Inside European Union
History and Organization of the EU North American Free Trade Agreement
Governance of NAFTA Asia-Pacific-Economic Cooperation
Summary and Conclusions
Discussion
Questions
International Business Skill Builder: Understanding the WTO Debate Chapter
Internet Activity Key Concepts
References
Global Trade and Foreign Direct
Investment History of Trade Theory Mercantilism: Early Thinking Foundations of Modern
Trade Theory Absolute Advantage: The World According to Adam Smith
Comparative Advantage: The World According to David Ricardo
Comparative advantage and production gains
Comparative advantage and consumption gains
The Heckscher-Ohlin Theory and the Role of Factor Endowments

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