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| Table of Contents | |
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| International Business: Strategy and The Multinational Enterprise | |
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| Introduction | |
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| Competing in the Global Marketplace | |
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| The Nature of International Business Globalization: A Dynamic Context for International Business | |
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| Countries in the Global Marketplace: The Arrived, the Coming, and the Struggling Globalization | |
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| Drivers Lowering the Walls of National Boarders: Making Trade and Cross-Border Investment | |
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| Easier Locate Anywhere: ItG++s No Longer Only For Manufacturing but Services As Well | |
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| The Rise of Low Cost Countries: An Increasingly Important Driver of Globalization | |
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| Information Technology and The Internet: A Prerequisite for Globally Dispersed Companies | |
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| The Rise of Global Products and Global Customers | |
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| The Rise of Global Standards Plan of the Book International Business: A Strategic Approach | |
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| Discussion | |
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| Questions | |
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| International Business Skill Builder: Interview an International Manager Key Concepts | |
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| References | |
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| Strategy and the Multinational | |
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| Company Strategic Choices for Multinational | |
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| Companies Competitive Advantage and the Value Chain | |
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| Global Integration: Where Can We Do Things Best or Cheapest? | |
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| The Transnational Strategy International Strategy | |
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| The Local Responsiveness Strategy: How Far to Go? | |
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| Multidomestic and Regional Strategies | |
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| A Brief Summary and Caveat Resolving the GlobalG++Local | |
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| Dilemma: Choosing a Multinational Strategy Global Markets Do your customers from different countries have similar needs? | |
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| Are there global customers? | |
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| Can you transfer marketing activities to other countries? | |
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| Globalization Cost Drivers Are there global economies of scale? | |
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| Are there global sources of low-cost raw materials or components? | |
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| Are there cheaper sources of highly skilled labor? | |
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| Are product-development costs high? | |
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| Governments Do many countries have favorable trade policies for the industry? | |
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| Do many countries have regulations that restrict operations in the industry? | |
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| The Competition What strategies do your competitors use? | |
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| What is the volume of imports and exports in the industry? | |
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| A Caution How to Make the Transnational or International Choice | |
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| Company-Situation Analysis and the Multinational Strategy Choice | |
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| Summary and Conclusions | |
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| Discussion | |
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| Questions | |
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| International Business Skill Builder: Chapter Internet Activity Key Concepts | |
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| References | |
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| Case: Forthcoming | |
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| The Global Context of Multinational Competitive Strategy | |
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| Global and Regional Economic Integration: An Evolving Competitive | |
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| Landscape Dropping Barriers to World Trade: GATT and the WTO Regional | |
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| Trade Agreements Are RTAs Friend or Foe to World Trade? Types of Regional | |
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| Trade Agreements Motivations for Regional | |
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| Trade Agreements Are Regional | |
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| Trade Agreements Good for Business? | |
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| Regional Trade Agreements: A Look Inside European Union | |
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| History and Organization of the EU North American Free Trade Agreement | |
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| Governance of NAFTA Asia-Pacific-Economic Cooperation | |
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| Summary and Conclusions | |
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| Discussion | |
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| Questions | |
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| International Business Skill Builder: Understanding the WTO Debate Chapter | |
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| Internet Activity Key Concepts | |
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| References | |
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| Global Trade and Foreign Direct | |
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| Investment History of Trade Theory Mercantilism: Early Thinking Foundations of Modern | |
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| Trade Theory Absolute Advantage: The World According to Adam Smith | |
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| Comparative Advantage: The World According to David Ricardo | |
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| Comparative advantage and production gains | |
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| Comparative advantage and consumption gains | |
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| The Heckscher-Ohlin Theory and the Role of Factor Endowments | |