List price: $34.99Copyright year: 2012Publisher: Taylor & Francis GroupPublication date: 1/31/2012Binding: PaperbackPages: 192Size: 6.00" wide x 9.00" long x 0.75" tall Weight: 0.770Language: English
Patrick E. Murphy is Professor of Marketing, USAGene Laczniak is Wayne R. and Kathleen E. Sanders Professor in Marketing at Marquette University, USAAndrea Prothero is Senior Lecturer at University College Dublin, Ireland
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