Ethics in Marketing International Cases and Perspectives

ISBN-10: 0415783526
ISBN-13: 9780415783521
Edition: 2012
List price: $34.99 Buy it from $16.53
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Book details

List price: $34.99
Copyright year: 2012
Publisher: Taylor & Francis Group
Publication date: 1/31/2012
Binding: Paperback
Pages: 192
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.056
Language: English

Patrick E. Murphy is Professor of Marketing, USAGene Laczniak is Wayne R. and Kathleen E. Sanders Professor in Marketing at Marquette University, USAAndrea Prothero is Senior Lecturer at University College Dublin, Ireland

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Tough Decisions: Something to Snack on
Honest Tea and Coke: An Unlikely Couple
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Another Day in Paradise?
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Superior Services: Should Short Skirts Sell Software?
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Auchan (France)
A Young Pharmacist's Dilemma
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Cadbury's Chocolate Bars: Not such a Sweet Smell of Success?
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