Reputation Management: The Key to Successful Public Relations and Corporate Communication

ISBN-10: 0415716284
ISBN-13: 9780415716284
Edition: 2015
List price: $69.95 Buy it from $54.69
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Description: Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including  More...

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Book details

List price: $69.95
Copyright year: 2015
Publisher: Taylor & Francis
Binding: Paperback
Pages: 456
Size: 7.00" wide x 10.00" long x 0.75" tall
Weight: 1.870
Language: English

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaded memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world  experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds.

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