Strategic Sports Event Management Third Edition

Name: Strategic Sports Event Management Third Edition
Price: 6.74 USD
Availability: InStock
ISBN: 9780415532792

ISBN-10: 0415532795

ISBN-13: 9780415532792

Edition: 3rd 2014 (Revised)

Authors: Guy Masterman

List price: $64.99

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Description:

The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Managementprovides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This…

Book details

List price: $64.99
Edition: 3rd
Copyright year: 2014
Publisher: Taylor & Francis Group
Publication date: 5/6/2014
Binding: Paperback
Pages: 408
Size: 7.00" wide x 9.75" long x 1.00" tall
Weight: 1.716
Language: English



Introduction



The Sports Events Industry



Event Organisations



The Sports Events Planning Process



Impacts and Legacies



Financial Planning and Control



Event Revenue Maximization



The Bidding Process



Event Implementation



Marketing Planning and Implementation



Innovative Communications



Sports Event Sponsorship



Research and Evaluation