Strategic Sports Event Management

ISBN-10: 0415532795
ISBN-13: 9780415532792
Edition: 3rd 2014 (Revised)
Authors: Guy Masterman
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Description: The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Managementprovides students and event  More...

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Book details

Edition: 3rd
Copyright year: 2014
Publisher: Taylor & Francis Group
Publication date: 5/6/2014
Binding: Paperback
Pages: 436
Size: 7.00" wide x 9.75" long x 1.00" tall
Weight: 1.716
Language: English

The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Managementprovides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers.The book covers every key aspect of the sports event management process, includingsports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promotersshort-term and long-term benefits of the planning processevent impact and legacy operational functions including finance, ticketing, transport, venues, IT, human resources, and securitymarketing and communications, including social networking and new mediathe bidding process research and evaluation.Strategic Sports Event Managementis the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practising event managers looking to develop their professional skills.

Introduction
The Sports Events Industry
Event Organisations
The Sports Events Planning Process
Impacts and Legacies
Financial Planning and Control
Event Revenue Maximization
The Bidding Process
Event Implementation
Marketing Planning and Implementation
Innovative Communications
Sports Event Sponsorship
Research and Evaluation

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