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Conferences and Conventions A Global Industry

ISBN-10: 0415526698
ISBN-13: 9780415526692
Edition: 3rd 2013 (Revised)
Authors: Tony Rogers
List price: $34.99 Buy it from $23.50
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Description: Conferences and Conventions: A Global Industry 3rdedition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and  More...

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Book details

List price: $34.99
Edition: 3rd
Copyright year: 2013
Publisher: Taylor & Francis Group
Publication date: 1/11/2013
Binding: Paperback
Pages: 440
Size: 7.50" wide x 9.75" long x 0.75" tall
Weight: 2.046
Language: English

Conferences and Conventions: A Global Industry 3rdedition provides a comprehensive introduction to the key elements of the global conference, convention and meetings industry. It examines the industry’s origins, structure, economic, social and environmental impacts, education, training and career opportunities, and the industry's future development. It also explores its links with the wider tourism industry, and suggests that there should be a realignment of these links, putting a greater focus on designing, executing and measuring meeting and convention contents so that they have a purposeful impact on participants, thus creating greater value for stakeholders. It suggests that there should be greater emphasis on the role that meetings play in economic, professional and educational development, promoting the benefits they provide in knowledge exchange, scientific research, technology transfer, networking and motivation and showing clearly what such business events actually accomplish. This revised 3rdedition has been updated to reflect current trends and emerging topics and achieve a more international approach. This edition has also been updated with the following features:New content on social media, web based marketing, the use of technology, experiential marketing and events, the role of trade shows in conventions, issues of sustainability, and moves to create a profession for event management. Fully integrated and updated case studies to highlight current issues and demonstrate theory in practice. Also contains new case studies on the growth markets of Asia, Brazil and the Middle East.A detailed meetings and events industry lexicon.A companion website is available at www.routledge.com/cw/rogers and includes PowerPoint slides and additional case studies for lecturers and Events Conference Scenarios and web and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an invaluable resource to students following Events Management, Hospitality and Tourism courses.

List of illustrations
Preface
Foreword
A Global Industry
Chapter objectives
Learning outcomes
Introduction
The origins of the conference industry
The foundations of a proper industry
Case Study 1.1 Infrastructure investments in Sydney
The globalisation of the conference industry
Certain industry shortcomings
Industry parameters and definitions
Business tourism and leisure tourism
Benefits of conference and business tourism
Changing the perceptions and profile of conferences and business events
Case Study 1.2 Qatar National Convention Centre
Summary
Review and discussion questions
References
Further reading
The Structure of the Conference Industry
Chapter objectives
Learning outcomes
Introduction
The buyers
The suppliers
Agencies and intermediaries
Other important organisations
Case Study 2.1 Launch of Vauxhall Astra by experiential event agency TRO
Case Study 2.2 Oriflame Executive Conference 2012, Buenos Aires
Case Study 2.3 Conventa, the South East European exhibition for meetings, events and incentives
Summary
Review and discussion questions
References
Further reading
Winning Conference Business: 1
Chapter objectives
Learning outcomes
Introduction
Marketing principles
Relationship marketing and customer relationship management
Branding
Case Study 3.1 Vilnius Convention Bureau branding
The role of destination marketing organisations
Event agency marketing activity
Case Study 3.2 S�o Paulo Convention and Visitors Bureau, Brazil
Summary
Review and discussion questions
References
Further reading
Winning Conference Business: 2
Chapter objectives
Learning outcomes
Introduction
Web marketing
The use of social media
Familiarisation visits, workshops and showcases
Case Study 4.1 'Scotland Means Business'
Conference ambassador programmes
Event bidding and tendering
Subvention and bid support practices
Case Study 4.2 Seoul Convention Bureau's three-step social media campaign in destination marketing
Case Study 4.3 Congress of the World Federation of Societies of Intensive and Critical Care Medicine (WFSICCM)
Summary
Review and discussion questions
References
Planning and Staging Successful Conferences: An Organiser's Perspective
Chapter objectives
Learning outcomes
Introduction
A general introduction to conference organising
Pre-conference planning and research
case study 5.1 Outsourcing to a PCO or event management agency
Budgeting and financial management
Sourcing and selecting a venue
Negotiating with venues
Programme planning
Event marketing
Case Study 5.2 Using Twitter at 'The Future Is You' Conference
Conference management and production
Event evaluation and measuring return on investment (ROI)
Case Study 5.3 The Kenes Group
Social media blue paper
Summary
Review and discussion questions
References
Further reading
Conference Management: A Venue Perspective
Chapter objectives
Learning outcomes
Introduction
Professional inspection visits and showrounds
Yield management and 'REVPAR'
Negotiating with clients
Venue case studies
Case Study 6.1 China National Convention Center, Beijing, China
Case Study 6.2 Highgate House, Northamptonshire, England
Case Study 6.3 The Celtic Manor Resort, Newport, Wales
Summary
Review and discussion questions
References
Further reading
The Economic, Social and Environmental Impacts of Conferences and Conventions
Chapter objectives
Learning outcomes
Introduction
Factors affecting conference sector demand
The economic impact of the conventions industry
Social impacts and legacies
Environmental impacts and sustainability issues
Case Study 7.1 The Conventa Exhibition's sustainability features
Case Study 7.2 Vancouver Convention Centre, Canada
Summary
Review and discussion questions
References
Developing the Industry's Workforce: Creating a Profession
Chapter objectives
Learning outcomes
Introduction
Developing appropriate skills
Creating a profession
Education and learning, training and CPD opportunities
Careers in the conference industry
Salary levels
Career profiles of leading industry figures
Summary
Review and discussion questions
References
Leading Industry Organisations
Chapter objectives
Learning outcomes
Introduction
The roles of international organisations and associations
The roles of selected national trade associations
Online communities of industry professionals
An assessment of the conference industry's fragmentation
Summary
Review and discussion questions
The Future: Trends, Challenges and Opportunities
Chapter objectives
Learning outcomes
Introduction
Understanding and promoting the value of the conference, meetings and business events industry
Case Study 10.1 29th International Congress of Ophthalmology 2002, Sydney
Technology applications and trends
Case Study 10.2 App keeps knee specialists on their toes
Virtual, face-to-face or hybrid?
Corporate social responsibility
The future of meetings, conferences and conventions
In conclusion
Summary
Review and discussion questions
References
Further reading
Meetings and events industry lexicon
Index

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