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| List of illustrations | |
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| Preface | |
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| Foreword | |
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| A Global Industry | |
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| Chapter objectives | |
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| Learning outcomes | |
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| Introduction | |
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| The origins of the conference industry | |
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| The foundations of a proper industry | |
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| Case Study 1.1 Infrastructure investments in Sydney | |
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| The globalisation of the conference industry | |
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| Certain industry shortcomings | |
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| Industry parameters and definitions | |
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| Business tourism and leisure tourism | |
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| Benefits of conference and business tourism | |
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| Changing the perceptions and profile of conferences and business events | |
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| Case Study 1.2 Qatar National Convention Centre | |
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| Summary | |
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| Review and discussion questions | |
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| References | |
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| Further reading | |
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| The Structure of the Conference Industry | |
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| Chapter objectives | |
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| Learning outcomes | |
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| Introduction | |
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| The buyers | |
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| The suppliers | |
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| Agencies and intermediaries | |
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| Other important organisations | |
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| Case Study 2.1 Launch of Vauxhall Astra by experiential event agency TRO | |
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| Case Study 2.2 Oriflame Executive Conference 2012, Buenos Aires | |
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| Case Study 2.3 Conventa, the South East European exhibition for meetings, events and incentives | |
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| Summary | |
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| Review and discussion questions | |
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| References | |
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| Further reading | |
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| Winning Conference Business: 1 | |
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| Chapter objectives | |
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| Learning outcomes | |
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| Introduction | |
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| Marketing principles | |
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| Relationship marketing and customer relationship management | |
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| Branding | |
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| Case Study 3.1 Vilnius Convention Bureau branding | |
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| The role of destination marketing organisations | |
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| Event agency marketing activity | |
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| Case Study 3.2 S�o Paulo Convention and Visitors Bureau, Brazil | |
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| Summary | |
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| Review and discussion questions | |
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| References | |
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| Further reading | |
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| Winning Conference Business: 2 | |
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| Chapter objectives | |
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| Learning outcomes | |
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| Introduction | |
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| Web marketing | |
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| The use of social media | |
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| Familiarisation visits, workshops and showcases | |
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| Case Study 4.1 'Scotland Means Business' | |
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| Conference ambassador programmes | |
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| Event bidding and tendering | |
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| Subvention and bid support practices | |
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| Case Study 4.2 Seoul Convention Bureau's three-step social media campaign in destination marketing | |
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| Case Study 4.3 Congress of the World Federation of Societies of Intensive and Critical Care Medicine (WFSICCM) | |
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| Summary | |
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| Review and discussion questions | |
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| References | |
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| Planning and Staging Successful Conferences: An Organiser's Perspective | |
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| Chapter objectives | |
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| Learning outcomes | |
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| Introduction | |
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| A general introduction to conference organising | |
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| Pre-conference planning and research | |
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| case study 5.1 Outsourcing to a PCO or event management agency | |
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| Budgeting and financial management | |
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| Sourcing and selecting a venue | |
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| Negotiating with venues | |
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| Programme planning | |
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| Event marketing | |
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| Case Study 5.2 Using Twitter at 'The Future Is You' Conference | |
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| Conference management and production | |
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| Event evaluation and measuring return on investment (ROI) | |
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| Case Study 5.3 The Kenes Group | |
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| Social media blue paper | |
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| Summary | |
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| Review and discussion questions | |
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| References | |
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| Further reading | |
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| Conference Management: A Venue Perspective | |
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| Chapter objectives | |
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| Learning outcomes | |
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| Introduction | |
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| Professional inspection visits and showrounds | |
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| Yield management and 'REVPAR' | |
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| Negotiating with clients | |
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| Venue case studies | |
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| Case Study 6.1 China National Convention Center, Beijing, China | |
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| Case Study 6.2 Highgate House, Northamptonshire, England | |
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| Case Study 6.3 The Celtic Manor Resort, Newport, Wales | |
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| Summary | |
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| Review and discussion questions | |
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| References | |
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| Further reading | |
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| The Economic, Social and Environmental Impacts of Conferences and Conventions | |
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| Chapter objectives | |
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| Learning outcomes | |
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| Introduction | |
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| Factors affecting conference sector demand | |
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| The economic impact of the conventions industry | |
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| Social impacts and legacies | |
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| Environmental impacts and sustainability issues | |
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| Case Study 7.1 The Conventa Exhibition's sustainability features | |
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| Case Study 7.2 Vancouver Convention Centre, Canada | |
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| Summary | |
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| Review and discussion questions | |
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| References | |
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| Developing the Industry's Workforce: Creating a Profession | |
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| Chapter objectives | |
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| Learning outcomes | |
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| Introduction | |
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| Developing appropriate skills | |
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| Creating a profession | |
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| Education and learning, training and CPD opportunities | |
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| Careers in the conference industry | |
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| Salary levels | |
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| Career profiles of leading industry figures | |
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| Summary | |
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| Review and discussion questions | |
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| References | |
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| Leading Industry Organisations | |
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| Chapter objectives | |
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| Learning outcomes | |
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| Introduction | |
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| The roles of international organisations and associations | |
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| The roles of selected national trade associations | |
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| Online communities of industry professionals | |
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| An assessment of the conference industry's fragmentation | |
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| Summary | |
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| Review and discussion questions | |
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| The Future: Trends, Challenges and Opportunities | |
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| Chapter objectives | |
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| Learning outcomes | |
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| Introduction | |
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| Understanding and promoting the value of the conference, meetings and business events industry | |
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| Case Study 10.1 29th International Congress of Ophthalmology 2002, Sydney | |
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| Technology applications and trends | |
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| Case Study 10.2 App keeps knee specialists on their toes | |
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| Virtual, face-to-face or hybrid? | |
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| Corporate social responsibility | |
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| The future of meetings, conferences and conventions | |
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| In conclusion | |
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| Summary | |
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| Review and discussion questions | |
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| References | |
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| Further reading | |
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| Meetings and events industry lexicon | |
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| Index | |