Social Media Industries

Name: Social Media Industries
Availability: InStock
ISBN: 9780415523196

ISBN-10: 0415523192

ISBN-13: 9780415523196

Edition: 2013

Authors: Alan B. Albarran

List price: $52.95

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Description:

This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news.…

Book details

List price: $52.95
Copyright year: 2013
Publisher: Routledge
Publication date: 2/26/2013
Binding: Paperback
Pages: 250
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 0.792
Language: English

Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran's awards include the Broadcast Education Association's Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast…



Foreword



Preface




The Social Media Industries: Introduction and Overview




A History of the Social Media Industries




The Paradoxes of Social Media: A Review of Theoretical Issues




Business Models of Most-Visited U.S. Social Networking Sites



Social Media Marketing


Paige Miller


Social Media Content


Daniel Schackman



Social Media and the Value of Truth: Navigating the Web of Morality




Traditional News Mediaï¿½ï¿½ï¿½s Use of Social Media




Privacy and Social Media




Uses and Gratifications of Facebook Members 35 Years and Older




Social Media and Young Latinos




Bridging the Great Divide: African American and Asian American Use of Social Media




The Social Media Industries: Summary and Future Directions