Flying off Course Airline Economics and Marketing

Name: Flying off Course Airline Economics and Marketing
Price: 3.66 USD
Availability: InStock
ISBN: 9780415447379

ISBN-10: 0415447372

ISBN-13: 9780415447379

Edition: 4th 2010

Authors: Rigas Doganis

List price: $82.95

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Book details

List price: $82.95
Edition: 4th
Copyright year: 2010
Publisher: Routledge
Publication date: 2/1/2010
Binding: Paperback
Pages: 336
Size: 7.00" wide x 9.75" long x 0.75" tall
Weight: 1.540
Language: English



Introduction



Characteristics and Trends in Airline Operations



Traditional Bilateralism: A Highly Regulated Industry



Liberalisation: Open Markets and Open Skies



The Structure of Airline Costs



Determinants of Airline Costs



The Low-Cost No-Frills Model



The Economics of Passenger Charters: The Other Low-Cost Model



Airline Marketing: The Role of Passenger Demand



Forecasting Demand



Product Planning



Pricing Policies and Fare Structures



The Economics of Air Freight



Future Challenges



Freedoms of the Air



Glossary of Common Air Transport Terms