Engaging Museum Developing Museums for Visitor Involvement

ISBN-10: 041534557X

ISBN-13: 9780415345576

Edition: 2005

Authors: Graham Black

List price: $38.95
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This very practical book guides museums on how to create the highest quality experience possible for their visitors. Creating an environment that supports visitor engagement with collections means examining every stage of the visit, from the initial impetus to go to a particular institution, to front-of-house management, interpretive approach and qualitative analysis afterwards. This holistic approach will be immensely helpful to museums in meeting the needs and expectations of visitors and building their audience base and includes: * chapter introductions and discussion sections * supporting case studies to show how ideas are put into practice * a lavish selection of tables, figures and plates to support and illustrate the discussion * boxes showing ideas, models and planning suggestions to guide development * an up-to-date bibliography of landmark research. The Engaging Museum offers a set of principles that can be adapted to any museum in any location and will bea valuable resource for institutions of every shape and size, as well as a vital addition to the reading lists of museum studies students.
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Book details

List price: $38.95
Copyright year: 2005
Publisher: Routledge
Publication date: 7/13/2005
Binding: Paperback
Pages: 320
Size: 6.75" wide x 9.50" long x 0.75" tall
Weight: 0.682
Language: English

Introduction: meeting the demands placed on the twenty-first century museum
Museum audiences: their nature, needs and expectations
'Traditional' museum audiences: a quantitative and qualitative analysis
Introduction: the rise of museum visitor studies
Audience segmentation
Market surveys
Quantitative visitor surveys
Qualitative data on visitor expectations, motivations and needs
Discussion: an audience in decline - trends and challenges
Case study: lessons from tourism research
Developing new audiences
Social exclusion and museums
Audience development
Audience development planning
Discussion: how will an audience development strategy impact on a museum's public face?
Case study: developing museum content for young children and families with babies/young children
Operating for quality
Stimulating the visit
Entrenched negative attitudes
The 'wrong' positive perceptions
Positioning the museum
Influencing the visitor agenda
Positive marketing
Marketing to diversify the audience base
Discussion: seven core issues
Case study: repositioning Manchester Art Gallery
Visitor services: operating for quality
A central role for visitor services
How do you define quality in a museum visit?
Measuring visit quality
Discussion: managing for quality
Case study: adapting Servqual to measure visitor services quality
Learning in museums
Museums and lifelong learning
Introduction: the rise of 'learning' up the museum agenda
Museums and lifelong learning
Learning theory and museums
Discussion: applying learning theory to museum display and support
Case study: evaluating visitor learning in museums
Use of museums by schools
Introduction: museums and structured educational use
The agenda for structured educational use
How can museums best support schools use?
Discussion: enjoyment and memories come first
Case study: education resource packs/websites
Planned to engage: using interpretation to develop museum displays and associated services
Applying the principles of interpretation to museum display
Introduction: what is interpretation?
Modern museums and interpretation
Defining interpretive principles for museum display
Discussion: the impact of interpretive principles on museum display
Case study: exhibition standards/guidelines
Interpretive master planning
Developing an interpretation strategy for a museum service
Developing an interpretation masterplan for a multi-collection museum
Discussion: the role of the project manager
Case study: process mapping
Concept development for museum galleries
What: the collections audit
Why: aims and objectives
Who: specific audience targets
How: developing the concept and turning it into reality
Discussion: the impact of interpretive planning
Case study: a design brief for a small gallery at New Walk Museum, Leicester
The engaging museum
The 'big picture'-a museum for the twenty-first century
Direct engagement with objects
Discussion: satisfying museum experiences and visitor take-aways
Case study: the visitor response
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