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Public Relations Handbook

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ISBN-10: 0415317924

ISBN-13: 9780415317924

Edition: 2nd 2005 (Revised)

Authors: Alison Theaker

List price: $140.00
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Description:

The Public Relations Handbookis a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbookcombines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses and consumer groups including…    
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Book details

List price: $140.00
Edition: 2nd
Copyright year: 2005
Publisher: Routledge
Publication date: 9/1/2004
Binding: Hardcover
Pages: 376
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.694
Language: English

Alison Theaker worked in in-house PR for eight years and since 1990 has taught public relations at undergraduate and graduate levels in the United Kingdom and United States. She was also the CIPR's first Head of Education from 1998 to 2001.

Preface
The Context of Public Relations
What is Public Relations?
Public Relations and Communications
Public Relations, Politics and the Media
Public Relations and Management
Professionalism and Regulation
Strategic Public Relations
Corporate Communication
Corporate Identity
Public Affairs and Issues Management
Business Ethics, Public Relations and Corporate Social Responsibility
Stakeholder Public Relations
Media Relations
Internal Communications
Corporate Social Responsibility in Action: Corporate Community Involvement and Cause-Related Marketing
An Introduction to Financial Public Relations
Public Sector Public Relations
Consumer Public Relations
Business-To-Business Public Relations
Using the Internet Effectively in Public Relations
Shaping the Future
Changing Media
Research and Evaluation - Pr Grows Up?
Future Challenges for Pr
Coping with Culture
Bibliography
Index