Public Relations Handbook

Name: Public Relations Handbook
Availability: OutOfStock
ISBN: 9780415317924

ISBN-10: 0415317924

ISBN-13: 9780415317924

Edition: 2nd 2005 (Revised)

Authors: Alison Theaker

List price: $140.00

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Description:

The Public Relations Handbookis a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbookcombines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses and consumer groups including…

Book details

List price: $140.00
Edition: 2nd
Copyright year: 2005
Publisher: Routledge
Publication date: 9/1/2004
Binding: Hardcover
Pages: 376
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.694
Language: English

Alison Theaker worked in in-house PR for eight years and since 1990 has taught public relations at undergraduate and graduate levels in the United Kingdom and United States. She was also the CIPR's first Head of Education from 1998 to 2001.



Preface


The Context of Public Relations


What is Public Relations?


Public Relations and Communications


Public Relations, Politics and the Media


Public Relations and Management


Professionalism and Regulation


Strategic Public Relations


Corporate Communication


Corporate Identity


Public Affairs and Issues Management


Business Ethics, Public Relations and Corporate Social Responsibility


Stakeholder Public Relations


Media Relations


Internal Communications


Corporate Social Responsibility in Action: Corporate Community Involvement and Cause-Related Marketing


An Introduction to Financial Public Relations


Public Sector Public Relations


Consumer Public Relations


Business-To-Business Public Relations


Using the Internet Effectively in Public Relations


Shaping the Future


Changing Media


Research and Evaluation - Pr Grows Up?


Future Challenges for Pr


Coping with Culture


Bibliography


Index