Global Media Studies Ethnographic Perspectives

ISBN-10: 0415314410
ISBN-13: 9780415314411
Edition: 2003
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Description: This text explores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalization to local culture, this collection shows the performative and creative relationships  More...

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Book details

Copyright year: 2003
Publisher: Routledge
Publication date: 11/12/2003
Binding: Paperback
Pages: 328
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 1.100
Language: English

This text explores the theoretical and methodological threats that are defining global media studies as a discipline. Emphasizing the connection of globalization to local culture, this collection shows the performative and creative relationships that audiences develop with and through the media.

Introduction
Towards an Ethnographic Approach to Global Media Studies
Situating Ethnography in Global Media Studies
The Problem of Textuality in Ethnographic Audience Research
Passing Ethnographies: Rethinking the Sites of Agency and Reflexivity in a Mediated World
Where is Audience Ethnographer's Fieldwork?
Audience letters and letter-writers: Constituting the Audience for Radio in Transnational Contexts
Rituals in the Modern World: Applying the Concept of Ritual in Media Ethnography
Researching the Local
Negotiation and the Position: On the Need and Difficulty of 'Thicker Description'
"Now that you're going home, are you going to write about the natives you studied?": Telenovela Reception, Adultery and the Dilemmas of Ethnographic Practice
Methodology as Lived Experience
On the Border: Reflections on Ethnography and Gender
Radio's Early Arrival in Rural Appalachia
Articulating Globalization Through Ethnography
Ask the West, Will Dinosaurs Come Back?
Where the Global Meets the Local: South African Youth and Their Experience of Global Media
Chasing Echoes: Cultural Reconversion, Self-Representation, and Mediascapes in Mexico
Globalization avant la lettre? Audience Ethnography, Media Institutions and Local Identity in Lebanon
Afterword
Media Ethnography: Local, Global or Translocal?

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