Graphic Design As Communication

Name: Graphic Design As Communication
Price: 5.7 USD
Availability: InStock
ISBN: 9780415278133

ISBN-10: 0415278139

ISBN-13: 9780415278133

Edition: 2005

Authors: Malcolm Barnard

List price: $59.95

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Description:

What is the point of graphic design? Is it advertising or is it art? Barnard explores how meaning & identity are at the core of every graphic design project & argues that the role & function of graphic design is, & always has been, communication.

Book details

List price: $59.95
Copyright year: 2005
Publisher: Routledge
Publication date: 1/26/2005
Binding: Paperback
Pages: 208
Size: 6.10" wide x 9.09" long x 0.47" tall
Weight: 0.682
Language: English

Wood, is Librarian, Reference and Database Services, at The Milton S. Hershey Medical Center of The Pennsylvania State University at Hershey.Malcolm Barnard is Senior Lecturer in the School of Art and Design at the University of Derby, where he teaches the history and theory of art and design. He holds a BA in Philosophy and Sociology and a PhD in Philosophy from the universities of York and Warwick, and his publications include "Fashion as Communication and Art, Design and Visual Culture: An Introduction."



List of illustrations


Acknowledgements



Introduction


Introduction


Who is this book for?


What is this book about?


Chapter outlines



Graphic Design and Communication


Introduction


What is graphic design?


The functions of graphic design


Information


Persuasion


Decoration


Magic


Metalinguistic and phatic functions


What is communication?


Communication theory


Semiology


Signs and codes


Conclusion


Further reading



Meaning: Words and Images


Introduction


Types of signs


Meaning: denotation and connotation


Meaning: layout


Meaning: anchorage and relay


Foucault and graphic design


Metaphor/metonymy/synechdoche


Conclusion


Further reading



Social, Cultural and Economic Functions


Introduction


The relation to society and culture


Society


Social functions


Culture


Cultural functions


Childhood


Gender


The relation to economics


Consumption


Anti-consumption


Conclusion


Further reading



Audiences and Markets


Introduction


Target practice


Ethnicity/race


Age


Gender


Conclusion


Further reading



Modernism


Introduction


What is modernism?


Modernism and graphic design


European modernism


American modernism


Conclusion


Further reading



Postmodernism and Globalisation


Introduction


What is postmodernism?


Postmodernism and graphic design


What is globalisation?


Globalisation and graphic design


Conclusion


Further reading



Graphic Design and Art


Introduction


Art, graphic design and meaning


The artist and the designer


Cultural significance


Expression and individuality


Creativity and problem-solving


Function


Aura


Conclusion


Further reading



Conclusion


Bibliography


Index