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    UNDERSTANDING MEDIA

    ISBN-10: 0415253977
    ISBN-13: 9780415253970
    Author(s): MCLUHAN
    Buy it from: $27.43
    This item will ship on Friday, November 21 .

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    Edition: 1st
    Publisher: TAYLOR
    Weight: 0.528

    Introduction to the MIT Press Edition
    Introduction
    The Medium Is the Message
    Media Hot and Cold
    Reversal of the Overheated Medium
    The Gadget Lover: Narcissus as Narcosis
    Hybrid Energy: Les Liaisons Dangereuses
    Media as Translators
    Challenge and Collapse: The Nemesis of Creativity
    The Spoken Word: Flower of Evil?
    The Written Word: An Eye for a Ear
    Roads and Paper Routes
    Number: Profile of the Crowd
    Clothing: Our Extended Skin
    Housing: New Look and New Outlook
    Money: The Poor Man's Credit Card
    Clocks: The Scent of Time
    The Print: How to Dig It
    Comics: MAD Vestibule to TV
    The Printed Word: Architect of Nationalism
    Wheel, Bicycle, and Airplane
    The Photograph: The Brothel-without-Walls
    Press: Government by News Leak
    Motorcar: The Mechanical Bride
    Ads: Keeping Upset with the Joneses
    Games: The Extensions of Man
    Telegraph: The Social Hormone
    The Typewriter: Into the Age of the Iron Whim
    The Telephone: Sounding Brass or Tinkling Symbol?
    The Phonograph: The Toy That Shrank the National Chest
    Movies: The Real World
    Radio: The Tribal Drum
    Television: The Timid Giant
    Weapons: War of the Icons
    Automation: Learning a Living
    Further Readings for Media Study

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