Guerrilla Advertising

Name: Guerrilla Advertising
Price: 4.22 USD
Availability: InStock
ISBN: 9780395687185

ISBN-10: 0395687187

ISBN-13: 9780395687185

Edition: 1994

Authors: Jay Conrad Levinson, Charles Rubin

List price: $18.99

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Description:

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Book details

List price: $18.99
Copyright year: 1994
Publisher: HarperCollins Publishers
Publication date: 6/8/1994
Binding: Paperback
Pages: 304
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.990
Language: English

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.




Focusing on Your Goals



The Fountain of Creativity



Maximum Profits from Advertising and Promotions



Guerilla Intelligences from the Front Lines



Headlines, Copy, and Graphics



Adapting Your Tactics to Your Media



The Guerilla Advertising Attitude


Epilogue: The Guerrilla's Advantage


Glossary