Guerrilla Advertising

ISBN-10: 0395687187
ISBN-13: 9780395687185
Edition: 1994
List price: $17.95 Buy it from $3.00
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Description: In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to  More...

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Book details

List price: $17.95
Copyright year: 1994
Publisher: Houghton Mifflin Harcourt Publishing Company
Publication date: 6/8/1994
Binding: Paperback
Pages: 304
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.990
Language: English

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

Focusing on Your Goals
The Fountain of Creativity
Maximum Profits from Advertising and Promotions
Guerilla Intelligences from the Front Lines
Headlines, Copy, and Graphics
Adapting Your Tactics to Your Media
The Guerilla Advertising Attitude
Epilogue: The Guerrilla's Advantage
Glossary

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