Business Side of Creativity The Complete Guide for Running a Graphic Design or Communications Business

ISBN-10: 039373093X
ISBN-13: 9780393730937
Edition: 2002 (Revised)
Authors: Cameron S. Foote
List price: $29.95
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Description: The Business Side of Creativity furnishes all freelance graphic designers, art directors, illustrators and copywriters with the tools needed to move ahead in the design business.

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Book details

List price: $29.95
Copyright year: 2002
Publisher: W. W. Norton & Company, Incorporated
Binding: Paperback
Pages: 432
Size: 6.00" wide x 9.50" long x 0.25" tall
Weight: 1.584
Language: English

The Business Side of Creativity furnishes all freelance graphic designers, art directors, illustrators and copywriters with the tools needed to move ahead in the design business.

Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.

Preface
Establishing A Freelance Business
Why the opportunity has never been better
But, is it really for you?
Planning your future
Running your freelance business
Long-term success
Section One Highlights
Freelance norms & standards
Pricing, Collecting & Taxation
Establishing how much to charge
Coming up with a job price
Presenting estimates to clients
Keeping more of what you get
Protecting your financial interests
Section Two Highlights
Financial norms & standards
Selling & Marketing
Going where the money is
Preparing your sales strategy
Which promotions work, which don't
Making the all-important sales presentation
Working with clients
Section Three Highlights
Selling & marketing norms & standards
Running A Multiperson Shop
Creating a viable organization
Staffing the organization
Managing a creative organization
Operational and profitability issues
Section Four Highlights
Multiperson shop norms & standards
Appendices
Forming partnerships and corporations
Sample business plans
Basic business plan
Formal business/financial plan
Samples and forms
Biographical sketch
A bill of rights for creative suppliers and their clients
Job description
Employee noncompete agreement
Employee performance Evaluation
Salary adjustment Compilation
Working description
Retainer form
Assignment questionnaire
Using the assignment questionnaire
Estimating worksheet
Illustration questionnaire
Simple estimate
Proposal letter
Detailed proposal
Index

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