Practice Building 2.0 for Mental Health Professionals Strategies for Success in the Digital Age

ISBN-10: 0393705625

ISBN-13: 9780393705621

Edition: 2009

Authors: Tracy Todd, Todd, PhD Todd
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Description: Building a private practice in today’s culture means relying on technology, including Web sites, blogs, e-newsletters, and podcasts, which are quickly replacing more conventional practice-building techniques. Tracy Todd presents the skills and strategies necessary to meet the demands of a technology-centric culture and succeed in private practice.

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Book details

Copyright year: 2009
Publisher: W. W. Norton & Company, Incorporated
Publication date: 10/26/2009
Binding: Paperback
Pages: 248
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.880

Tracy Todd , PhD, is a licensed marriage and family therapist and consults on business planning for therapists. He lives in Westminster, Colorado.

Acknowledgments
Disclosures
The History Behind This Book
Conceptual Shifts In Practice-Building 2.0
Introduction
Personal Reflections
Converging Processes
Myths and Antiquated Practice-Building Strategies
Final Note
Self-Assessment
Barriers to Practice Building
Technological Tools
Data Preparation
Setting Goals
Summary
Satisfaction, Loyalty, and Lifelong Customers
Clinical Service Is Not Equal to Customer Service
Customer Satisfaction
Customer Loyalty
Lifelong Customers
Summary
Rings of Referrals
Treatment Stakeholders
Clients and Former Clients
Logistical Considerations
Unknowns and Cold Calling
Summary
New Technologies For Practice-Building 2.0
Web Site Technology
Web Site Essentials
Web Site Options
Summary
Technology Beyond Your Web Site
Essential Infrastructure Technologies
Security
Infrastructure Technology Options
Summary
Purposefully Building Loyalty and Lifelong Customers
Flagship Services
Satisfaction- and Loyalty-Building Points
Paying Attention to Treatment Stakeholders
Accessing and Building Referrals from Ring 3
Web Presence
Human Presence
Summary
Hard Realities of Maintaining Your Business
Emotional
Business Processes
Third-Party Payer Changes
Summary
Concluding Our Business Profile
Unrealized Revenue
Business Profile
Final Thoughts
Appendix A: Starting Your Business
Appendix B: Biased Resources
References
Index
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