Lawrence D. Rosenblum, an award-winning Professor of Psychology at the University of California, Riverside, is the recipient of multiple National Science Foundation and National Institute of Health grants for his research on lipreading and multimodal integration and a grant from the National Federation of the Blind for his research on the audibility of hybrid cars. Rosenblum's work has been featured in The Economist, the New York Times, the Los Angeles Times and on National Public Radio. He lives in Los Angeles with his wife and two children.