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Michael Jordan and the New Global Capitalism

ISBN-10: 0393323692
ISBN-13: 9780393323696
Edition: 2002 (Expanded)
Authors: Walter LaFeber
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Book details

List price: $15.95
Copyright year: 2002
Publisher: W. W. Norton & Company, Incorporated
Publication date: 9/17/2002
Binding: Paperback
Pages: 224
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.440
Language: English

Preface
A Century of Preparation
The North Carolina Legacy
The Naismith Legacy
The Legacy of the Harlem Rens and "Dr. J"
The Globalization of Michael Jordan
Enter the Transnational Corporation
Enter the Swoosh
Enter the Communication Satellite
Bittersweet Championships
Selling a Championship
"Basketball Is My Escape ... Everything Else Is So Complicated"
New Frontiers--and Inner Cities
Perils of Globalization
Gambling--and the Media
Wrapping Himself in the Flag: The 1992 Olympics
"There's No Telling What Can Happen to the Business If China Truly Catches On"
"The Higher the Satellite, the Lower the Culture?"
A Faustian Bargain
Tragedy
Baseball Interlude
The Return
"The Greatest Endorser of the Twentieth-Century" or "An Insidious Form of Imperialism"?
Expanding the Empire
The Swooshifying of the World
Capital versus Culture: Implications and Conclusions
September 11 and After: The Struggle over the New Global Capitalism
"But Nothing Was Normal Anymore"
Where, and Why, the New Global Capitalism Failed--and the Tragic Results
The U.S. Response--Or, Are the New Technologies and American Democracy Compatible?
Conclusion: The New Global Capitalism after September 11
Acknowledgments
Notes
Selected Bibliography
Index

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