Microstyle The Art of Writing Little

Name: Microstyle The Art of Writing Little
Availability: OutOfStock
ISBN: 9780393077407

ISBN-10: 0393077403

ISBN-13: 9780393077407

Edition: 2011

Authors: Christopher Johnson

List price: $21.95

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Description:

Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points. These miniature messages depend not on the elements of style but rather on the atoms of style. They require microstyle. Branding consultant Christopher Johnson here reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps miniature messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. As he highlights examples of those tools used…

Book details

List price: $21.95
Copyright year: 2011
Publisher: W. W. Norton & Company, Incorporated
Publication date: 7/25/2011
Binding: Hardcover
Pages: 256
Size: 5.75" wide x 8.50" long x 0.75" tall
Weight: 0.902
Language: English