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Republic of Spin An Inside History of the American Presidency

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ISBN-10: 0393067068

ISBN-13: 9780393067064

Edition: 2016

Authors: David Greenberg

List price: $35.00
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Description:

The Greeks called it "rhetoric," Gilded Age politicians called it "publicity," and some today might call it "lying," but spin is a built-in feature of American democracy. Presidents deploy it to engage, persuade, and mobilize the people--in whom power ultimately resides.Presidential historian David Greenberg recounts the development of the White House spin machine from Teddy Roosevelt to Barack Obama. His sweeping narrative introduces us to the visionary advisers who taught politicians to manage the press, gauge public opinion, and master the successive new media of radio, television, and the Internet. We see Wilson pioneering the press conference, FDR scheming with his private pollsters,…    
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Book details

List price: $35.00
Copyright year: 2016
Publisher: W. W. Norton & Company, Incorporated
Publication date: 1/11/2016
Binding: Hardcover
Pages: 560
Size: 6.60" wide x 9.60" long x 1.70" tall
Weight: 2.112
Language: English

David Greenberg teaches history at Yale University. Formerly an editor of The New Republic, he writes for Slate, the New York Times, the Washington Post, and other national publications. He lives in Manhattan and in New Haven.