Effective Risk Communication A Message-Centered Approach

ISBN-10: 0387797262
ISBN-13: 9780387797267
Edition: 2009
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Description: The overlying purpose of this book is to construct a communication based approach to risk communication. In doing so, this book establishes a message-centered focus to risk communication.

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Book details

List price: $79.99
Copyright year: 2009
Publisher: Springer
Publication date: 10/20/2008
Binding: Hardcover
Pages: 185
Size: 6.75" wide x 10.00" long x 0.75" tall
Weight: 0.880
Language: English

The overlying purpose of this book is to construct a communication based approach to risk communication. In doing so, this book establishes a message-centered focus to risk communication.

Timothy L. Sellnow is Professor of Risk and Crisis Communication in the Department of Communication at the University of Kentucky, Lexington, and currently serves as theme leader for the risk communication research team at the National Center for Food Protection and Defense, a Center of Excellence sponsored by the Department of Homeland Security. Sellnow's primary research and teaching focus is on risk and crisis communication. Much of his recent research focuses on strategic communication for mitigating the impact of and maintaining resilience in response to potential terrorist attacks--particularly bioterrorism. His work on crisis, risk, and communication has appeared in the Handbook of Crisis and Risk Communication ; International Encyclopedia of Communication ; Communication Yearbook , Public Relations Review ; Communication Studies ; Journal of Business Ethics ; and many others. Sellnow is the co-author of three books on crisis and risk communication and is the past editor of the Journal of Applied Communication Research .

Timothy L. Sellnow is a Professor Risk Communication in the Department of Communication at the University of Kentucky, Lexington, Kentucky.Robert R. Ulmer is a Professor of Communication and Chair in the Department of Speech Communication at the University of Arkansas--Little Rock, Little Rock, Arkansas.Matthew Seeger is a Professor of Communication and Chair in the Department of Communication at Wayne State University, Detroit, Michigan.Robert S. Littlefield is a Professor Communication in he Department of Communication at North Dakota State University, Fargo, North Dakota.

Conceptualizing a Message-Centered Approach to Risk Communication
Introducing a Message-Centered Approach to Risk Communication
Best Practices for Risk Communication
Multiple Audiences for Risk Messages
Cases in Risk Communication
The Case Study Approach
Cryptosporidium: Unanticipated Risk Factors
Hurricane Katrina: Risk Communication in Response to a Natural Disaster
New Zealand Beef Industry: Risk Communication in Response to a Terrorist Hoax
Odwalla: The Long-Term Implications of Risk Communication
ConAgra: Audience Complexity in Risk Communication
Applications of a Message-Centered Approach to Risk Communication
Toward a Practice of Mindfulness
Ethical Considerations in Risk Communication
Future Directions
Index

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