Buyology Truth and Lies about Why We Buy

ISBN-10: 0385523882
ISBN-13: 9780385523882
Edition: 2008
List price: $24.95 Buy it from $2.89
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Description: Does sex sell? Are health warnings on cigarette packs effective? What do religion and ritual have in common with successful advertising? Do product placements work? Can subliminal advertising really influence our behavior? The fact is, nearly  More...

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Book details

List price: $24.95
Copyright year: 2008
Publisher: Knopf Doubleday Publishing Group
Publication date: 10/21/2008
Binding: Hardcover
Pages: 256
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 0.880
Language: English

Does sex sell? Are health warnings on cigarette packs effective? What do religion and ritual have in common with successful advertising? Do product placements work? Can subliminal advertising really influence our behavior? The fact is, nearly everything companies think they know about why we buy is completely wrong. In BUYOLOGY, marketing guru Martin Lindstrom draws on a three-year cutting-edge brain-scan study of more than two-thousand people from around the world to overturn many of the assumptions, myths, and beliefs about what genuinely stimulates our interest in a product and compels us to buy. In the bestselling tradition ofThe Tipping Point, BUYOLOGY is packed with entertaining stories about how we react to such well-known products and companies as Marlboro, Calvin Klein, Ford,American Idol,and Tiffany. A fascinating tour into the mind of today7;s consumer, Lindstrom7;s revelations about what drives the choices we make will captivate anyone who7;s been seduced-or turned off-by marketers relentless efforts to win our loyalty, our money,and our minds.

John P Wilson is a researcher and consultant with 40 years' experience in education and training, including teaching from nursery education to PhD supervision. He also has extensive experience working with a range of international organizations including: the armed forces; aviation; civil service; banking; engineering; healthcare; international development; justice; manufacturing; media; nuclear power generation; national pensions and investment; oil; telecommunications and transportation. He currently teaches at the University of Oxford and the University of Sheffield.Martin Lindstrom is recognized as one of the world's primary branding gurus. He is the author of several best-selling branding books including Clicks, Bricks & Brands with Don Peppers and Martha Rogers and Brand Building on the Internet (both published by Kogan Page). Lindstrom has for more than a decade advised Fortune Top 500 brands including Mars, Pepsi, LEGO, Cartoon Network, American Express, Mercedes-Benz, VISA, Ericsson, HSBC, Gillette, Yellow Pages and Microsoft. He is a former COO of British Telecom-LookSmart, co-founder of BBDO Interactive/Framfab, Europe's largest Brand Dialogue Company and founding CEO of BBDO Interactive Asia, the region's largest Brand Dialogue Company Lindstrom is an acclaimed keynote speaker at conferences all over the world. He writes regular columns on branding which reaches a global audience of more than 4 million people in 30 countries. His acute insights have been featured in The Times, Fortune, BBC, The Daily Telegraph, The Australian and The Independent. Visit MartinLindstrom.com to learn more about Lindstrom's latest updates on brand and marketing trends.

Forewordp. vii
Introductionp. 1
A Rush of Blood to the Head: The Largest Neuromarketing Study Ever Conductedp. 7
This Must be the Place: Product Placement, American Idol, and Ford's Multimillion-Dollar Mistakep. 37
I'll have what she's Having: Mirror Neurons at Workp. 53
I Can't see Clearly Now: Subliminal Messaging, Alive and Wellp. 68
Do You Believe in Magic?: Ritual, Superstition, and Why We Buyp. 88
I Say a Little Prayer: Faith, Religion, and Brandsp. 107
Why Did I Choose You?: The Power of Somatic Markersp. 128
A Sense of Wonder: Selling to Our Sensesp. 141
And the Answer is ...: Neuromarketing and Predicting the Futurep. 166
Let's Spend the Night Together: Sex in Advertisingp. 177
Conclusion: Brand New Dayp. 194
Appendixp. 207
Acknowledgmentsp. 211
Notesp. 217
Bibliographyp. 225
Indexp. 231
Table of Contents provided by Ingram. All Rights Reserved.

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