Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 Running a Business in Today's Consumer-Driven World

Name: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 Running a Business in Today's Consumer-Driven World
Price: 5.7 USD
Availability: InStock
ISBN: 9780385522724

ISBN-10: 038552272X

ISBN-13: 9780385522724

Edition: 2008

Authors: Peter Blackshaw

List price: $21.95

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Description:

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors,…

Book details

List price: $21.95
Copyright year: 2008
Publisher: Crown Publishing Group
Publication date: 7/8/2008
Binding: Hardcover
Pages: 208
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 0.748
Language: English



Acknowledgments


Introduction



The Credibility of the Commons and the Core Credibility Drivers



The Consumer's the Boss: Today's New Consumer-Generated World



Measuring CGM



Not All Marketers Are Liars: Marketing and Advertising with Credibility



Postcards from the Welcome Mat: Credibility and Your Web Site



This Company May Be Monitored for Quality Purposes: Credibility in Your Product



No Place to Hide: Credibility and the CEO



The Neglected Stepchild: Consumer Affairs



When Your Company Is Googled: Troubleshooting


Epilogue


Notes


Index