Good in a Room How to Sell Yourself (and Your Ideas) and Win over Any Audience

ISBN-10: 0385520433
ISBN-13: 9780385520430
Edition: 2008
Authors: Stephanie Palmer
List price: $25.00
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Description: Whether you work in Hollywood or not, the fact is that selling ideas is really difficult to do. The reason the pitching secrets of the most successful writers and directors are relevant is because these people have evolved an advanced method for  More...

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Book details

List price: $25.00
Copyright year: 2008
Publisher: Knopf Doubleday Publishing Group
Publication date: 3/11/2008
Binding: Hardcover
Pages: 288
Size: 6.25" wide x 9.75" long x 1.25" tall
Weight: 1.034
Language: English

Whether you work in Hollywood or not, the fact is that selling ideas is really difficult to do. The reason the pitching secrets of the most successful writers and directors are relevant is because these people have evolved an advanced method for selling ideas. Whether you're a screenwriter, a journalist with an idea for a story, an entrepreneur with a business plan, an inventor with a blueprint, or a manager with an innovative solution, if you want other people to invest their time, energy, and money in your idea, you face an uphill battle.... When I was at MGM, the hardest part of my job was not cutthroat studio politics or grueling production schedules. The toughest part of my job was whenever I had to say "No" to an idea that was "almost" there. It happens all the time. The ideas, products and services that are pitched more effectively... win. That's just how the game is played. No sense getting upset over it. Instead, let's accept the challenge and learn the strategies and tactics that will allow us (and our ideas) to succeed. -From GOOD IN A ROOM Business consultant and former MGM Director of Creative Affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects - and explains how you can apply thesetechniques to be more successful in your own high-stakes meetings. Because, as Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work "better," Whether you are a manager or executive with an innovative proposal, a professional with a hot concept, a salesperson selling to a potential client or investor, or an entrepreneur with a business plan, GOOD IN A ROOM shows you how to: Master the five stages of the face-to-face meeting Avoid the secret dealbreakers of the first ninety seconds Be confident in high-pressure situations Present yourself better and more effectively than you ever have before Whether you want to ask for a raise, grow your client list, launch a new business or find financing for a creative project, you must not only present your ideas in a compelling way - you must also sell yourself, as well. GOOD IN A ROOM shows you how to construct a winning presentation and deliver the kind of performance that will get your project greenlighted, whatever industry you are in.

Introduction
Why You Should Read This Book
Who This Book Is For
What's in This Book and How to Use It
How to Swim with Sharks
Secrets of Rapport
It's What You Know
Go Back to Square One
Make It Easy on the Other Person
The Nature of Confidence
Titles, Teasers, and Trailers
The Myth of the Elevator Pitch
The Title Creation Word Grid
Teasers for All Occasions
Trailers That Work
The Four Questions
Getting in the Room
Stop Networking Now
The Only Networking Principle That Means Anything
The Best Networking Events
Discover More Good People to Know
Cultivate Your VIPs
Nurture Your Inner Circle
Inside the Room
The Five Stages of a Meeting
Before You Go into the Room
Avoid Deal Breakers
Dumb Is the New Smart
100 Percent Outward Focus
How to Ask Great Questions
Show, Don't Tell
Why You Should Love Q&A
The Closing Sequence
How to Get Out of the Room
After You Leave the Room
Before You Go into the Next Room
Mini-Meetings
How to Make Requests
How to Keep in Touch
How to Follow Up
How to Say No
Troubleshooting
Interruptions, Mistakes, and Catastrophes
Bad Buyers
Partner Hijinks
Read This Chapter When You Get Stuck
The Credits
Epilogue
Keep in Touch
Index

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