Ten Faces of Innovation IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization

ISBN-10: 0385512074
ISBN-13: 9780385512077
Edition: 2005
List price: $32.00 Buy it from $5.49
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Description: The author of the bestselling "The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's  More...

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Book details

List price: $32.00
Copyright year: 2005
Publisher: Crown Publishing Group
Publication date: 10/18/2005
Binding: Hardcover
Pages: 288
Size: 9.75" wide x 6.50" long x 0.75" tall
Weight: 1.298
Language: English

The author of the bestselling "The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the A"nthropologist--the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the" Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the" Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.

Author Tom Kelley, a graduate of the FBI National Academy at Quantico, served in patrol and investigative functions throughout most of his career with the Kokomo Police Department. Jon Zeck, a Howard County sheriff's deputy and one-time candidate for the office of sheriff, has spent the past 30 years researching the histories of the public safety agencies that serve Howard County.

A contributing editor for Playboy, Jonathan Littman is the coauthor of The Ten Faces of Innovation plus 2 non-fiction books about famous computer hackers. Marc Hershon is a branding expert who has dreamt up names for countless hit products, inc. BlackBerry and Pentium. He is also a comedy veteran who has worked closely with Jerry Seinfeld, Dana Carvey, Paul Reiser and Robin Williams

Introduction : beyond the devil's advocate
The anthropologist
The experimenter
The cross-pollinator
The hurdler
The collaborator
The director
The experience architect
The set designer
The caregiver
The storyteller
In the mix

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