Lexus and the Olive Tree Understanding Globalization

ISBN-10: 0385499345
ISBN-13: 9780385499347
Edition: 2000
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Description: From one of our most perceptive commentators and winner of the National Book Award, a comprehensive look at the new world of globalization, the international system that, more than anything else, is shaping world affairs today. As the Foreign  More...

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Book details

List price: $15.95
Copyright year: 2000
Publisher: Knopf Doubleday Publishing Group
Publication date: 5/2/2000
Binding: Paperback
Pages: 512
Size: 5.25" wide x 8.00" long x 1.00" tall
Weight: 0.836
Language: English

From one of our most perceptive commentators and winner of the National Book Award, a comprehensive look at the new world of globalization, the international system that, more than anything else, is shaping world affairs today. As the Foreign Affairs columnist for The New York Times, Thomas L. Friedman has traveled the globe, interviewing people from all walks of contemporary life: Brazilian peasants in the Amazon rain forest, new entrepreneurs in Indonesia, Islamic students in Teheran, and the financial wizards on Wall Street and in Silicon Valley. Now Friedman has drawn on his years on the road to produce an engrossing and original look at globalization. Globalization, he argues, is not just a phenomenon and not just a passing trend. It is the international system that replaced the Cold War system; the new, well-greased, interconnected system: Globalization is the integration of capital, technology, and information across national borders, in a way that is creating a single global market and, to some degreee, a global village. Simply put, one can't possibly understand the morning news or one's own investments without some grasp of the system. Just one example: During the Cold War, we reached for the hot line between the White House and the Kremlin--a symbol that we were all divided but at least the two superpowers were in charge. In the era of globalization, we reach for the Internet--a symbol that we are all connected but nobody is totally in charge. With vivid stories and a set of original terms and concepts, Friedman offers readers remarkable access to his unique understanding of this new world order, and shows us how to see this new system. He dramatizes the conflict of "the Lexus and the olive tree"--the tension between the globalization system and ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep the system in balance. Finding the proper balance between the Lexus and the olive tree is the great drama of he globalization era, and the ultimate theme of Friedman's challenging, provocative book--essential reading for all who care about how the world really works.

Journalist Thomas L. Friedman was born in 1953 in Minneapolis, Minnesota. Friedman graduated from Brandeis University with a degree in Mediterranean Studies and earned a graduate degree from Oxford in Modern Middle East Studies. His reporting on the war in Lebanon won the George Polk Award, the Pulitzer Prize, and the Livingston Award for Young Journalists. He won a second Pulitzer for his work in Israel. Friedman began his career as a correspondent for United Press International and later served as bureau chief for the New York Times in Beirut and Jerusalem. He moved to the op-ed page of The New York Times as a foreign affairs columnist. In 2002, Friedman won his third Pulitzer Prize, this time for Commentary. Friedman wrote about his experiences as a Jewish-American reporter in the Middle East in From Beirut to Jerusalem, which won the National Book Award in 1989. The bestselling Lexus and the Olive Tree won the 2000 Overseas Press Club Award for best nonfiction book on foreign policy. He wrote Longitudes and Attitudes: Exploring the World After September 11 and The World Is Flat, which received the first Financial Times and Goldman Sachs Business Book of the Year Award. His other works include Hot, Flat, and Crowded, Hot, Flat, and Crowded 2.0, and That Used to Be Us which made The New York Times Best Seller List for 2012.

Foreword to the Anchor Edition
Opening Scene: The World Is Ten Years Old
Seeing the System
The New System
Information Arbitrage
The Lexus and the Olive Tree
... And the Walls Came Tumbling Down
Microchip Immune Deficiency
The Golden Straitjacket
The Electronic Herd
Plugging into the System
DOScapital 6.0
Globalution
Shapers, Adapters and Other New Ways of Thinking About Power
Buy Taiwan, Hold Italy, Sell France
The Golden Arches Theory of Conflict Prevention
Demolition Man
Winners Take All
The Backlash Against the System
The Backlash
The Groundswell
America and the System
Rational Exuberance
Revolution Is U.S.
If You Want to Speak to a Human Being, Press 1
There Is a Way Forward
Acknowledgments
Index

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