Co-Opetition

ISBN-10: 0385479506

ISBN-13: 9780385479509

Edition: N/A

List price: $19.99 Buy it from $3.00
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Description: Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.

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Book details

List price: $19.99
Publisher: Crown Publishing Group
Publication date: 12/29/1997
Binding: Paperback
Pages: 304
Size: 6.25" wide x 9.50" long x 0.75" tall
Weight: 1.034
Language: English

Barry J. Nalebuff is the Milton Steinbach Professor at the Yale School of Management. Nalebuff applies game theory to business strategy and is the co-founder of one of America's fastest-growing companies, Honest Tea.

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