Consumer Psychology

ISBN-10: 033522928X

ISBN-13: 9780335229284

Edition: 2010

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Description: Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being. It will introduce the reader to a selection of issues in the area of consumer psychology and explore how theories within social, cognitive and developmental psychology can help explain consumption behaviours. It should provide an overview of a psychological perspective of consumption related issues to students, psychologists and other academics with an interest in the area.

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Book details

List price: $48.95
Copyright year: 2010
Publisher: McGraw-Hill Education
Publication date: 1/1/2010
Binding: Paperback
Pages: 312
Size: 6.75" wide x 9.50" long x 0.50" tall
Weight: 1.100
Language: English

Consumer psychology: what it is and how it emerged
Consumer memory and learning
Perception and attention
Identity and consumption
The emotional consumer
Attitudes
Advertising psychology
Motivational determinants of consumer behaviour
Consumer decision making and brand loyalty
The Internet
Children as consumers
Consumption and happiness
Consumers and the environment
References
Author index
Subject Index
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