Media and Society Critical Perspectives

ISBN-10: 0335227236

ISBN-13: 9780335227235

Edition: 2nd 2010

Authors: Graeme Burton

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Description:

This book introduces undergraduates to critical perspectives on the relationship between media and society, and to ideas about the production of meaning through media. The opening chapters provide a foundation to understanding the triangular relationship between media businesses (institutions) and texts and audiences. Succeeding chapters look at specialist areas such as popular music, news, new technologies, advertising and globalization. There is a development and application of ideas about such key terms as representation, difference, discourse and ideology. The student reader is encouraged to take on different views around issues relating to questions of media power, media influence, audience consumption. There is an emphasis on applying ideas to media practices and media texts. There is engagement with debates around such topics as public service broadcasting and the public sphere. Students are introduced to a range of key thinkers and their ideas as concepts, issues and debates are introduced.The reader is engaged through key questions, case studies, illustrations and diagrams, as well as a clearly argued text bedded in examples. This book is already used both as a foundation at level 1 for degree courses in media studies, as a key text for general media modules at different levels, and as a key text at various levels in respect of specific chapters supporting specific modules and their topics.
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Book details

List price: $87.00
Edition: 2nd
Copyright year: 2010
Publisher: McGraw-Hill Education
Publication date: 5/1/2010
Binding: Paperback
Pages: 352
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 1.628
Language: English

Introduction
Media texts: Features and deconstructions
Media institutions: Key areas and their implications for understanding media
Audiences and effects: Defining audiences and exploring their relationships with texts
Media - audience - influence: Questions of effects: politics, children, violence
Popular music: Questioning the popular, questioning control, questioning the global
The media and new technology: Technologies changing the media and changing consumption
Advertising: Its relationship with media industries and with audiences
News: Different kinds of news: Constructing the world
Sport and representation: Media defining sport; sport as business; sport and meaning
Globalization and the media: Questions of power and cultural exchange
Glossary
References
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