Critical Readings Sport, Culture and the Media

ISBN-10: 033521150X
ISBN-13: 9780335211500
Edition: 2003
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Description: A broad range of writings are collected in this reader examining ideas from around the world on sport, culture and the media. The contributors acknowledge the power of the US model and extend their analysis to offer new insights into the topic.

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Book details

List price: $43.00
Copyright year: 2003
Publisher: McGraw-Hill Education
Publication date: 12/1/2003
Binding: Paperback
Pages: 384
Size: 5.75" wide x 8.75" long x 0.75" tall
Weight: 1.342
Language: English

A broad range of writings are collected in this reader examining ideas from around the world on sport, culture and the media. The contributors acknowledge the power of the US model and extend their analysis to offer new insights into the topic.

Publisher's
Acknowledgements
Series Editor's Foreword
Acknowledgements
Contributors
Introduction: Mapping the Media Sports Cultural Complex
Media Sport Construction: History, Labour, Culture and Economicsoverview
Sport as Entertainment: The role of Mass Communications
The TV and Sports Industries
The Dream Team, Communicative Dirt and Marketing Synergy: USA Basketball and Cross-Merchandising in Television Commercials'
Sports Media sans Frontieres Toby Miller
Speaking the Universal Language of Entertainment: News Corporation, Culture and the Global Sport Media Economy
Sports Page: A Case Study in the Manufacture of Sports News for the Daily Press
Bread, Butter and Gravy: An Institutional Approach to Televised Sport Production
Mega-Events and Media Culture: Sport and the Olympics
Further reading
Media Sport Deconstruction: Readings, Forms, Ideologies and Futures
Overview
Local Visions of the Global: Some Perspectives from Around the World
Nike's Communication with Black Audiences: A Sociological Analysis of Advertising Effectiveness via Symbolic Interactionism'
The Televised Sports Manhood Formula
The Basic Content: Ideally Beautiful and Sexy Women for Men
I Want to be The Minority: The Politics of Youthful White Masculinities in Sport and Popular Culture in 1990s America
Women, Sport and Globalization: Competing Discourses of Sexuality and Nation
Representations of football in baseball literature: The lyric fenway, the prosody of the dodgers, and are you ready for some football?
Sport as Constructed Audience: A Case Study of ESPN's The Extreme Game
Convergence: Sport on the Information Superhighway
Internet Coverage of University Softball and Baseball Websites: The Inequity Continues
Further reading
Index

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