Business Communication

ISBN-10: 0324782179
ISBN-13: 9780324782172
Edition: 16th 2011
List price: $272.95 Buy it from $5.59 Rent it from $12.00
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Book details

List price: $272.95
Edition: 16th
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 2/19/2010
Binding: Hardcover
Pages: 656
Size: 8.80" wide x 10.90" long x 1.20" tall
Weight: 3.762
Language: English

Dr. Lehman is a professor emerita in the Managgement and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor's and master's degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

Dr. DuFrene is a associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).

Communication Foundations
Establishing a Framework for Business Communication
Focusing on Interpersonal and Group Communication
Communication Analysis
Planning Spoken and Written Messages
Preparing Spoken and Written Messages
Communicating Through Voice, Electronic and Written Messages
Communicating Electronically
Delivering Good- and Neutral-News Messages
Delivering Bad-News Messages
Delivering Persuasive Messages
Communication Through Reports and Business Presentations
Understanding the Report Process and Research Methods
Managing Data and Using Graphics
Organizing and Preparing Reports and Proposals
Designing and Delivering Business Presentations
Communication for Employment
Preparing Resumes and Application Messages
Interviewing for a Job and Preparing Employment Messages
Document Format and Layout Guide
Referencing Styles
Language Review and Exercises

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