Managerial Economics

ISBN-10: 0324584849
ISBN-13: 9780324584844
Edition: 12th 2009 (Revised)
Authors: Mark Hirschey
List price: $319.95
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Description: The economic concepts presented in market-leading MANAGERIAL ECONOMICS, 12e, show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition--an invaluable skill  More...

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Book details

List price: $319.95
Edition: 12th
Copyright year: 2009
Publisher: Cengage South-Western
Publication date: 2/20/2008
Binding: Hardcover
Pages: 844
Size: 8.25" wide x 9.75" long x 1.00" tall
Weight: 3.740
Language: English

The economic concepts presented in market-leading MANAGERIAL ECONOMICS, 12e, show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition--an invaluable skill that helps you, as a future manager, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model--a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations. Once you understand the importance of marginal revenue and marginal costs, the process of economic optimization becomes intuitively obvious. A wide variety of examples and simple numerical problems vividly illustrate the application of managerial economics to a vast assortment of practical situations. MANAGERIAL ECONOMICS, 12e, teaches you to more effectively collect, organize, and analyze information, giving you powerful tools that can help you become more successful--and satisfied--in your career.

Mark Hirschey is the Anderson Chandler Professors of Business at the University of Kansas.

Preface
Overview of Managerial Economics
Nature and Scope of Managerial Economics
Economic Optimization
Demand and Supply
Demand Analysis and Estimation
Demand Analysis
Demand Estimation
Forecasting
Production and Competitive Markets
Production Analysis and Compensation Policy
Cost Analysis and Estimation
Linear Programming
Competitive Markets
Performance and Strategy in Competitive Markets
Imperfect Competition
Monopoly and Monopsony
Monopolistic Competition and Oligopoly
Game Theory and Competitive Strategy
Pricing Practices
Long-Term Investment Decisions
Risk Analysis
Capital Budgeting
Organization Structure and Corporate Governance
Government in the Market Economy

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