Understanding Business Strategy Concepts and Cases

ISBN-10: 0324578997
ISBN-13: 9780324578997
Edition: 2nd 2009
List price: $316.95
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Description: Discover the knowledge and tools that today's most successful firms use to build business and consistently outperform the competition when you open the latest edition of Ireland/Hoskisson/Hitt's UNDERSTANDING BUSINESS STRATEGY: CONCEPTS AND CASES,  More...

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Book details

List price: $316.95
Edition: 2nd
Copyright year: 2009
Publisher: Cengage South-Western
Publication date: 10/8/2008
Binding: Hardcover
Pages: 528
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 3.102
Language: English

Discover the knowledge and tools that today's most successful firms use to build business and consistently outperform the competition when you open the latest edition of Ireland/Hoskisson/Hitt's UNDERSTANDING BUSINESS STRATEGY: CONCEPTS AND CASES, Second Edition. This concise, hands-on approach by recognized leaders in business strategy clearly demonstrates how solid management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This edition guides you, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results. The authors clearly connect strategy concepts to the real business world, giving you the unique opportunity to examine and learn from strategy that has worked as well as strategy that has failed within familiar companies. The latest research and insights from global business leaders, extensive examples, and practical cases help equip you with the hands-on skills and career tools for your own superior performance and strategic management success.

The Foundations of Strategic Management
Leading Strategically
Analyzing the External Environment
Analyzing the Firm
Business-Level Strategy
Multi-Product Strategies
Acquiring and Integrating Businesses
Competing Across Borders
Creating and Maintaining Alliances
Innovating through Strategic Entrepreneurship
Case Studies
Alaska Coffee Company: From Small to Large, One Bean at Time
Apple Computer Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV
Blockbuster, Inc.: A Giant at the Crossroads
Trouble Carmaker Chrysler: Can Cerberus be its Holy Grail?
Dell Computer: Back to the Future
Delta Air Lines: Changing Dynamics of US Airline Industry
eBay's Strategy in China: Alliance or Acquisition
Gap Inc.: Has the Retailer Lost Its Style?
JetBlue Airways: Growing Pains?
Lazier Industries
Rebuilding LEGO Group through Creativity and Community
Mattel and the Toy Recalls
Executive Compensation at Nabors Industries: Too Much, Too Little, or Just Right?
Bonus Track: Leadership and Vision in Network Rail
The Wii: Nintendo's Video Game Revolution
Global Wine and Spirits Giant Pernod Ricard's Growth Strategies
Sk-II: Damage Control in China
The Toyota Production System: "The Scent of the Cornered Ferret
Valeant Pharmaceuticals International: North America
Wynn Resorts, Ltd

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