Future of Business

ISBN-10: 0324537441

ISBN-13: 9780324537444

Edition: 6th 2008

List price: $273.95 Buy it from $2.27
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Description: THE FUTURE OF BUSINESS prepares students for a successful career in business by equipping them with the knowledge, skills, and competencies they need to prepare for tomorrow's competitive workplace. Each chapter offers a thorough presentation of business principles and also highlights emerging business trends in fields such as management, leadership, production, marketing and finance. Trends include shifts in economic policies in Europe, the global marketplace, the boom in the service sector, managing workforce diversity, new technology, and more. The text also helps students envision themselves in a business career, revealing possibilities that exist when they select business as a major through new "Exploring Business Careers" opening vignettes and videos. Advanced learning tools such as online learning resources (ThomsonNOW) and the Integrated Learning System help build business competencies. To help students develop high-performance workplace skills, the Secretary's Commission on Achieving Necessary Skills (SCANS) recommends students develop five workplace competencies: using and allocating resources, working with others, acquiring and using information, understanding systems, and working with technology. The "Preparing for Tomorrow's Workplace" activities are designed to develop these workplace skills in students. SCANS competencies and workplace skill-building are key features included in the homework section of each chapter.

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Book details

List price: $273.95
Edition: 6th
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 1/3/2007
Binding: Hardcover
Pages: 792
Size: 9.00" wide x 11.00" long x 1.25" tall
Weight: 4.598
Language: English

Lawrence J. Gitman received his degrees from Purdue University, the University of Dayton, and the University of Cincinnati. He is currently a professor of finance at San Diego State University, and a prolific author with over forty published articles and several textbooks, including Principles of Managerial Finance, Twelfth Edition, and Principles of Managerial Finance, Brief, Fifth Edition. In addition to teaching, Gitman is also a member of the Certified Financial Planner Board and an associate editor of several journals. He has served on a number of esteemed organizations, including the Academy of Finance Association and the Financial Management Association National Honor Society.

Participating in the dynamic business environment
Understanding evolving economic systems and competition
Making ethical decisions and managing a socially responsible business
Competing in the global marketplace
Forms of business ownership
Entrepreneurship : starting and managing your own business
Management and leadership in today's organizations
Designing organizational structures
Managing human resources and labor relations
Motivating employees
Achieving world-class operations management
Creating marketing strategy to meet customers' needs
Developing quality products at the right price
Distributing products in a timely and efficient manner
Using integrated marketing communications to promote products
Using technology to manage information
Using financial information and accounting
Understanding money and financial institutions
Managing the firm's finances
Understanding securities and securities markets
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