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Managerial Economics

ISBN-10: 032428893X
ISBN-13: 9780324288933
Edition: 11th 2006
Authors: Mark Hirschey
List price: $306.95
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Description: The Eleventh Edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an  More...

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Book details

List price: $306.95
Edition: 11th
Copyright year: 2006
Publisher: Cengage South-Western
Publication date: 5/16/2005
Binding: Hardcover
Pages: 800
Size: 8.00" wide x 9.75" long x 1.25" tall
Weight: 3.344
Language: English

The Eleventh Edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus.

Mark Hirschey is the Anderson Chandler Professors of Business at the University of Kansas.

Overview of Managerial Economics
Nature and Scope of Managerial Economics
Economic Optimization
Demand and Supply
Demand Analysis
Consumer Demand
Demand Analysis
Demand Estimation
Forecasting
Production and Competitive Markets
Production Analysis and Compensation Policy
Cost Analysis and Estimation
Competitive Markets
Performance and Strategy in Competitive Markets
Imperfect Competition
Monopoly and Monopsony
Monopolistic Competition and Oligopoly
Game Theory and Competitive Strategy
Pricing Practices
Markets for Labor and Other Inputs
Long-Term Investment Decisions
Risk Analysis
Capital Budgeting
Organization Structure and Corporate Governance
Government in the Market Economy

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