Managerial Economics

Name: Managerial Economics
Price: 14.74 USD
Availability: InStock
ISBN: 9780324288933

ISBN-10: 032428893X

ISBN-13: 9780324288933

Edition: 11th 2006

Authors: Mark Hirschey

List price: $306.95

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The Eleventh Edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout.…

Book details

List price: $306.95
Edition: 11th
Copyright year: 2006
Publisher: Cengage South-Western
Publication date: 5/16/2005
Binding: Hardcover
Pages: 800
Size: 8.00" wide x 9.75" long x 1.25" tall
Weight: 3.344
Language: English

Mark Hirschey is the Anderson Chandler Professors of Business at the University of Kansas.




Overview of Managerial Economics



Nature and Scope of Managerial Economics



Economic Optimization



Demand and Supply



Demand Analysis



Consumer Demand



Demand Analysis



Demand Estimation



Forecasting



Production and Competitive Markets



Production Analysis and Compensation Policy



Cost Analysis and Estimation



Competitive Markets



Performance and Strategy in Competitive Markets



Imperfect Competition



Monopoly and Monopsony



Monopolistic Competition and Oligopoly



Game Theory and Competitive Strategy



Pricing Practices



Markets for Labor and Other Inputs



Long-Term Investment Decisions



Risk Analysis



Capital Budgeting



Organization Structure and Corporate Governance



Government in the Market Economy