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Entrepreneurship A Process Perspective

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ISBN-10: 0324273568

ISBN-13: 9780324273564

Edition: 2005

Authors: Robert A. Baron, Scott Shane

List price: $302.95
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Entrepreneurship texts may, understandably, be viewed with some suspicion, as being nothing more than common sense dressed-up, and nothing unique or innovative. But Baron and Shane have attempted something new. Baron and Shane focus on the entrepreneurial process as it moves through several distinct phases: (1) generating ideas and recognizing opportunities, (2) assembling resources, (3) launching the new venture, (4) building success, and (5) harvesting the rewards. At each stage, they analyze these processes along three dimensions, examining individual, group, and societal contexts. Accessible and rich in examples, Baron and Shane gain the upper hand by fusing concepts, theory, and…    
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Book details

List price: $302.95
Copyright year: 2005
Publisher: Cengage South-Western
Publication date: 1/5/2004
Binding: Hardcover
Pages: 500
Size: 7.50" wide x 10.25" long x 0.75" tall
Weight: 2.486
Language: English

Lee Child is the pen name of Jim Grant. He was born in Coventry, England in 1954. He attended law school at Sheffield University, worked in the theater, and finally worked as a presentation director for Granada Television. After being laid off in 1995 as a result of corporate restructuring, he decided to write a book. The Killing Floor won the Anthony Award for Best First Novel and became the first book in the Jack Reacher series. In 2012 the first motion picture feature of Jack Reacher was released staring Tom Cruise.

Entrepreneurship: Who, What, Why?
Entrepreneurship: A field?And An Activity
Uncovering Opportunities: Understanding Entrepreneurial Opportunities and Industry Analysis
Cognitive Foundations of Entrepreneurship: Creativity and Opportunity Recognition
Assembling The Resources
Acquiring Essential Information: Why ? Look Before You Leap? Is Truly Good Advice for Entrepreneurs
Assembling the Team: Acquiring and Utilizing Essential Human Resources
Financing New Ventures
Writing an Effective Business Plan: Crafting a Road Map to Success
Launching The New Venture
The Legal Form of New Ventures ? And the Legal Environment in Which They Operate
Marketing in a New Firm
Strategy: Planning for Competitive Advantage
Intellectual Property: Protecting Your Ideas
Running the Business: Building Lasting Success
Essential Skill for Entrepreneurs: Enhancing Social Competence, Creating Trust, Managing Conflict, Exerting Influence, and Dealing with Stress
Building the New Venture?s Human Resources: Recruiting, Motivating, and Retaining High-Performing Employees
Harvesting the Rewards
Exit Strategies for Entrepreneurs: When ? And How ? To Harvest the Rewards