Consumer Behavior

ISBN-10: 0324271972
ISBN-13: 9780324271973
Edition: 10th 2006
List price: $248.95
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Description: CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as  More...

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Book details

List price: $248.95
Edition: 10th
Copyright year: 2006
Publisher: Delmar Cengage Learning
Publication date: 11/29/2005
Binding: Hardcover
Pages: 832
Size: 8.75" wide x 11.25" long x 1.25" tall
Weight: 4.510
Language: English

CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

Roger Blackwell, founder of the marketing consulting firm Roger Blackwell & Associates, is a sought-after speaker & the author of "From Mind to Market" & the classic textbook "Consumer Behavior".

Introduction To Consumer Behavior
Consumer Behavior and Consumer Research
Creating Marketing Strategies for Customer-Centric Organizations
Consumer Decision Making
The Consumer Decision Process
Pre-Purchase Processes: Need Recognition, Search and Pre-Purchase Evaluation
Purchase
Post-Purchase Processes: Consumption and Post-Consumption Evaluations
Individual Determinants Of Consumer Behavior
Demographics, Psychographics and Personality
Consumer Motivation
Consumer Knowledge
Consumer Beliefs, Feelings, Attitudes and Intentions
Influencing Consumer Behavior
Culture, Ethnicity and Social Class
Family and Household Influences
Group and Personal Influence
Influencing Consumer Behavior
Making Contact
Shaping Consumers' Opinions
Helping Consumers to Remember

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