Managing Sales Leads Turning Cold Prospects into Hot Customers

Name: Managing Sales Leads Turning Cold Prospects into Hot Customers
Price: 105.2 USD
Availability: InStock
ISBN: 9780324205466

ISBN-10: 0324205465

ISBN-13: 9780324205466

Edition: 2007

Authors: James Obermayer

List price: $24.95

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Sales leads are the lifeblood of every organization's marketing effort. But they are all too often the most under appreciated and inappropriately utilized corporate assets. Companies spend thousands of dollars acquiring sales leads but then fail to maximize their potential, losing countless deals ? and dollars ? by mishandling the leads. But it doesn't have to be that way. This invaluable book delivers a proven solution to one of the most difficult sales issues: managing leads. Packed with practical insight, Managing Sales Leads is a powerful, hands-on reference for every manager ? from mid-level sales and marketing manager to senior level corporate executive ? for virtually every size of…

Book details

List price: $24.95
Copyright year: 2007
Publisher: Racom Communications
Publication date: 1/5/2007
Binding: Hardcover
Pages: 352
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.232
Language: English

Lena Reich studierte Allgemeine und Vergleichende Literaturwissenschaften und Kunstgeschichte an der Freien Universitï¿½t Berlin. Als freie Autorin publiziert sie regelmï¿½ï¿½ig in verschiedenen Online-Magazinen.




Sales Leads for Marketing and Sales Planning



Sales Leads for Tough Markets



Lead management Super Charges Sales and Marketing



Who Inquires and Why



Launching and Upgrading the Lead-management Program



Qualified Leads from all Media



Planning Leads to Reach Selling Goals



Harneess the Lead Power of Advertising and Publicity



Mining Inquiry Gold at Trade Shows



Sete Your Sale in the Mail to Generate Leads



Telemarketing: Ignore It at Your Peril



Qualifying and Profiling Hot Sales Leads



Fulfillment: The First Step in Closing



Selling Your System to Sales



Computerizing Your Lead Managing Edge



Insights Form Inquiries: Closing the Marketing Loop


Appendices


Index